STRATEGY EXECUTION IN HOSPITALS - Case study -

Rainer Lueg, Leuphana University, Germany and University of Southern Denmark, Denmark

Published in

JOURNAL OF INTERNATIONAL BUSINESS AND ECONOMICS
Volume 20, Issue 2, p25-32, June 2020

ABSTRACT

This case study explores management controlling tools such as the Balanced Scorecard, the Boston Consulting Group Matrix, and Value-based Management. The case looks at a regional hospital that was recently acquired by a private hospital operator. Users of this study can explore how managers and medical professionals can jointly improve strategic execution in a hospital, better understand its pockets of profitability, and position medical services in the market. Open questions will be provided at the end of the study to motivate students to engage in a discourse based on prior experience and expertise of the topic. Teachers can use the open questions and the discussion around it to show and explore the limits of traditional financial control in social enterprises. Students will need to reflect on how following generic consulting strategies may conflict with the mission of a hospital and the non-business-oriented, political process of setting public policy by regulators.

Keywords

Hospital; regulation; consultants; Balanced Scorecard; Boston Consulting Group Matrix; Value-based Management; Economic Value Added; restructuring; case study; teaching notes; shareholder value.


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