Central European Business Review 2014, 3(4):52 | DOI: 10.18267/j.cebr.104

Value Proposition Design: How to Create Products and Services Customers Want

Gillian Pritchett
Gillian Pritchett, MA. CPFA., Teacher of various MBA programmes including International Business Strategy on the CEMS-MIM programme at the University of Economics in Prague, Founder of The Business Launchpad, Consultant, pritchett.g@gmail.com

Received: November 13, 2014; Revised: December 3, 2014; Published: December 31, 2014  Show citation

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Pritchett, G. (2014). Value Proposition Design: How to Create Products and Services Customers Want. Central European Business Review, 3(4), 52. doi: 10.18267/j.cebr.104
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    References

    1. Osterwalder, A., Pigneur, Y., Bernarda, G., Smith, A., Papadakos, T.: Value Proposition Design: How to Create Products and Services Customers Want. Wiley, 2014. 320 pages. ISBN: 978-1-118-96805-5.

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