• ISSN: 2301-3567 (Print), 2972-3981 (Online)
    • Abbreviated Title: J. Econ. Bus. Manag.
    • Frequency: Quarterly
    • DOI: 10.18178/JOEBM
    • Editor-in-Chief: Prof. Eunjin Hwang
    • Executive Editor: Ms. Fiona Chu
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HOME > Archive > 2019 > Volume 7 Number 4 (Nov. 2019) >
JOEBM 2019 Vol.7(4): 164-169 ISSN: 2301-3567
DOI: 10.18178/joebm.2019.7.4.600

Possibility of Virtual Reality in Actuality Formation in Customer Experience: Case Study on the Invisible World Heritage the Mietsu Navy Remnant Site

Hiroshi Koga and Sachiko Yanagihara

Abstract—In recent years, the concept of smart tourism has attracted attention. It is an approach to create new attractions by using the latest ICT in sightseeing spots. And, needless to say, the key to smart tourism is cutting-edge ICT. However, state-of-the-art technology does not realize smart tourism. Rather, we would like to insist that the important success factor in the realization of smart tourism is the fact that the reality supported by McConnell's “authenticity” is indispensable. Therefore, in this paper, we rely on “experience economy” advocated by Pine and Korn (1999), and consider the issues of smart tourism. In other words, the purpose of this paper is to conduct preliminary consideration on the significance of actuality and/or reality in smart tourism. For that purpose, I will introduce the case of Japanese world heritage: VR utilization in Mietsu Naval remnant site/三重津海軍所跡, UNESCO World Heritage Site as “the Industrial Revolution Heritage of Meiji Japan”. Then, we would like to clarify the challenges and success factors of smart tourism from open date/disclosure of data and experiences of field studies (visited on January 16, 2016). In the other words, we will clarify the current situation and challenges of customer experience by VR through the case of the Mietsu Navy site.

Index Terms—Smart tourism, virtual reality, actuality, customer experience.

H. Koga is with Kansai University, Faculty of Informatics, 2-1-1 Ryozenji-cho, Takatsuki, Osaka 569-1095, Japan (e-mail: hiroshi@kansai-u.ac.jp). S. Yanagihara is with University of Toyama, Faculty of Economics, Gohuku, Toyama, Japan, 930-8555 (e-mail: sachiko@eco.u-toyama.ac.jp).

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Cite:Hiroshi Koga and Sachiko Yanagihara, "Possibility of Virtual Reality in Actuality Formation in Customer Experience: Case Study on the Invisible World Heritage the Mietsu Navy Remnant Site," Journal of Economics, Business and Management vol. 7, no. 4, pp. 164-169, 2019.

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