Agric. Econ. - Czech, 2010, 56(10):449-459 | DOI: 10.17221/113/2009-AGRICECON

A multi-attribute model of Japanese consumer's purchase intention for GM foods

Renee B. KIM
School of Business , Hanyang University

This study illustrates that consumers' GM food purchase decision is determined by a set of correlated variables. The interrelationship among the GM food purchase decision determinants is examined conceptually and empirically with a multi-attribute model, describing this interrelationship. Consumers' attitudes toward subjects such as innovation, science & technology as well as their trust towards the government's regulatory system of food safety and GM food are strong indicators of the consumers' GM food purchase decision. Given the limited availability of GM foods in the market which leads to a lack of understanding and experience of GM foods, consumers' knowledge and their search for information on food label appear to be weaker determinants of the GM food purchase decision for consumers.

Keywords: consumer purchase decision, genetically modified foods, Japan, multi-attribute model, structural equation modeling

Published: October 31, 2010  Show citation

ACS AIP APA ASA Harvard Chicago IEEE ISO690 MLA NLM Turabian Vancouver
KIM RB. A multi-attribute model of Japanese consumer's purchase intention for GM foods. Agric. Econ. - Czech. 2010;56(10):449-459. doi: 10.17221/113/2009-AGRICECON.
Share...
Download citation
  • BibTeX (.bib)
  • Bookends (.ris)
  • EasyBib (.ris)
  • EndNote (.enw)
  • EndNote 8 (.xml)
  • ISI WoS (.isi)
  • Medlars (.medlars)
  • Mendeley (.ris)
  • MODS (.xml)
  • Papers (.ris)
  • RefWorks (.txt)
  • RefManager (.ris)
  • RIS (.ris)
  • MS Word (.xml)
  • Zotero (.ris)
    • Open full article

    References

    1. Agarwal J., Malhotra N.K. (2005): An integrated model of attitude and affect: Theoretical foundation and an empirical investigation. Journal of Business Research, 58: 483-493. Go to original source...
    2. Ajzen I. (1996): The directive influence of attitudes on netically modified foods: consumer characteristics and
    3. Boccaletti S., Moro D. (2000): Consumer willingness to pay for GM food product in Italy. AgBioForum, 3: 259-267. Go to original source...
    4. Borre O. (1990): Public opinion on gene technology in Denmark 1987 to 1989. Biotech Forum Europe, 7: 471-477.
    5. Bredahl L, Grunert K.G., Frewer L.J. (1998): Consumer attitudes and decision marketing with regard to genetically engineered food products - a review of the literature and a presentation of models for future research. Journal Go to original source...
    6. Bredahl L. (1999): Consumer's cognitions with regard to genetically modified foods. Results of a qualitative study in four European countries. Appetites, 33: 343-360. Go to original source... Go to PubMed...
    7. Bredahl L. (2001): Determinants of consumer attitudes and purchase intention with regard to genetically modified foods - results of a cross-national survey. Journal of consumer policy, 24: 23-61. Go to original source...
    8. Burton M., Pearse D. (2002): Consumer attitudes towards genetic modification, functional foods and microorganisms: a choice modeling experiment for beer. AgBioForum, 5: 51-58.
    9. Campbell A., Converse P.E., Millers W.E., Stokes D.E. (1976): The American Voter. University of Chicago Press, Chicago (Original Edition 1960).
    10. Chema S.K., Leonie A.M., Parcell J.L., Bredahl M. (2006): Marketing biotech soybeans with functional health atributes. Canadian Journal of Agricultural Economics, 54: 685-703. Go to original source...
    11. Chern W.S., Rickertsen K., Tsuboi N., Fu T.T. (2003): Consumer acceptance and willingness to pay for genetically modified vegetable oil and salmon: a multiple country assessment. AgBioForum, 5: 105-112.
    12. Conchar M.P., Zinkhan G.M., Peters C., Olavarrieta S. (2004): An integrated framework for the conceptualization of consumers' perceived-risk processing. Journal of the Academy of Marketing Science, 32: 418-436. Go to original source...
    13. Cook J.T., McNiven M.A., Richardson G.F., Sutterlin A.M. (2000): Growth rate, body composition and feed digestibility/conversion of growth-enhanced transgenic Atlantic salmon (Salmo salar). Aquaculture, 188: 15-32. Go to original source...
    14. Costa-Font J., Mossialos E. (2005): Ambivalent individual preferences towards biotechnology in the EU: products or processes? Journal of Risk Research, 8: 341-354. Go to original source...
    15. Eagly A.H., Chaiken S. (1993): The psychology of attitudes. Harcourt Brace Jovanovich College Publishers, Orlando.
    16. Engel J.E., Blackwell R.D., Miniard P.W. (1995): Consumers Behavior. 8 th ed. Dryden Press, Fort Worth.
    17. Falk M.C., Chassy B.M., Harlander S.K., Hoban T.J., McGloughlin M.N., Akhlaghi A.R. (2002): Food biotechnology: Benefits and concerns. Journal of Nutrition, 32: 1384-1390. Go to original source... Go to PubMed...
    18. Fields G., Katahira H., Wind J., Gunther R.E. (2000): Leveraging Japan: Marketing to the New Asia. Jossey-Bass, San Francisco.
    19. Fishbein M., Ajzen I. (1975): Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research. Addison-Wesley Publishing, Reading.
    20. Frewer L.J., Shepherd R. (1994): Attributing information to different sources: Effects on the perceived qualities of information, on the perceived relevance of information, and on attitude information. Public Understanding Science, 3: 385-401. Go to original source...
    21. Frewer L.J., Howard C., Shepherd R. (1995): Genetic engineering and food: What determines consumer acceptance? British Food Journal, 97: 31-36. Go to original source...
    22. Frewer L.J., Howard C., Hedderley D., Shepherd R. (1996): Reactions to information about genetic engineering: impact of credibility, perceived risk immediacy and persuasive content. Public Understanding of Science, 8: 1-15. Go to original source...
    23. Frewer L.J., Howard C., Shepherd R. (1997): Public concerns in the United Kingdom about general and specific applications of genetic engineering: Risk, benefit and ethics. Science, Technology & Human Values, 22: 98-124. Go to original source... Go to PubMed...
    24. Frewer L.J., Scholderer J., Downs C., Bredahl L. (2000): Communicating about the risks and benefits of genetically modified foods: effects of different information strategies. MAPP Working Paper No. 71, Aarhus School of Business, Aarhus.
    25. Gaskell G., Alum N., Wagner W., Kronberger N. Torgensern H., Hampel J, Barders J. (2004): GM foods and misperception of risk perception. Risk Analysis, 24: 185-194. Go to original source... Go to PubMed...
    26. Gao G., Veeman M., Adamowicz W. (2005): Consumers' search behavior for GM food information. Journal of Public Affairs, 5: 217-225. Go to original source...
    27. Grunert K.G., Lahteenmaki L., Nielsen N.A., Poulsen J.B., Ueland O., Astrom A. (2001): Consumer perceptions of food products involving GM - results from a qualitative study in four Nordic countries. Food Quality and Preference, 12: 527-542. Go to original source...
    28. Hamstra A.M. (1991): Biotechnology in Foodstuffs - Towards a Model of Consumer Acceptance. SWOKA Institute, Hague.
    29. Hamstra A.M., Smink C. (1996): Consumer and biotechnology in the Netherlands. British Food Journal, 98: 34-38. Go to original source...
    30. Hatcher L. (2002): SAS System for Factor Analysis and Structural Equation Modeling. SAS Institute, Cary.
    31. Hino A. (2000): Biotechnology wo meguru genjoh to kadai (in Japanese). Agriculture to Human (Nogyou to Engei), 75: 743-52.
    32. Hoban T.J. (1996a): Anticipating public reaction to the use of genetic engineering in infant nutrition. American Journal of Clinical Nutrition, 63: 657-662. Go to original source... Go to PubMed...
    33. Hoban T.J. (1996b): Trends in consumer acceptance and awareness of biotechnology. Journal of Food Distribution Research, 27: 1-10.
    34. Hoban T.J. (1999): Consumer acceptance of biotechnology in the U.S. and Japan. Food Technology, 53: 250-253.
    35. Hoban T., Woodrun E., Czaja R. (1992): Public opposition to genetic engineering. Rural Sociology, 57: 476-493. Go to original source... Go to PubMed...
    36. Hoecklin L. (1995): Managing cultural differences: Strategies for competitive advantage. Addison-Wesley, Wokingham.
    37. Hofstede G. (1980): Culture's consequences: International differences in work-related values. Sage, Beverly Hills.
    38. Honkanen P., Verplanken B. (2004): Understanding attitude towards genetically modified food: the role of values and attitude strength. Journal of Consumer Policy, 27: 401-420. Go to original source...
    39. Hoosain F., Onyango B., Adelaja A., Schilling B., Hallman W. (2003): Nutritional benefits and consumer willingness to buy genetically modified foods. Journal of Food Distribution Research, 34: 24-29.
    40. Hossain F., Onyango B., Schilling B., Hallman W. (2003): Public perception of food biotechnology: uncovering factors driving consumer acceptance of genetically modified food. Journal of Food Distribution Research, 34: 36-42.
    41. Hoyle R.H. (ed.) (1995): Structural Equation Modeling. SAGE Publication Inc., Thousand Oaks.
    42. Kerr W.A. (1999): Genetically modified organisms, consumer skepticism and trade low: implications for the Organisation of International Supply Chains. Supply Chain Management, 4: 67-74. Go to original source...
    43. Kuznesof S., Ritson C. (1996): Consumer acceptability of genetically modified foods with special reference to framed salmon. British Food Journal, 98: 39-47. Go to original source...
    44. Labrecque J., Doyon M., Bellavance F., Kolodinsky J. (2006): Acceptance of functional foods: A comparison of French, American and French Canadian consumers. Canadian Journal of Agricultural Economics, 54: 647-661. Go to original source...
    45. Lahteenmaki L., Grunert K., Oydis U., Astrom A., Arvola A., Bech-Larsen T. (2002): Acceptability of genetically modified cheese presented as real product alternative. Food Quality and Preference, 13: 523-533. Go to original source...
    46. Li Q., Curtis K.R., McCluskey J.J., Wahl T.I. (2002): Consumer attitudes toward genetically modified food in Beijing China. AgBioForum, 5: 145-152.
    47. Long J. (1997): Regression models for categorical and limited dependent variables. Sage Series for Advanced Quantitative Techniques, vol. 7. Sage Publications, Thousand Oaks.
    48. Lusk J.L., Coble K.H. (2005): Risk perceptions, risk preference, and acceptance of risky food. American Journal of Agricultural Economics, 87: 393-405. Go to original source...
    49. Macer D., Chen Ng M.A. (2000): Changing attitudes to biotechnology in Japan. Nature Biotechnology, 18: 945-947. Go to original source... Go to PubMed...
    50. Mangusson M.K., Hursti U.K. (2002): Consumer attitudes towards genetically modified foods. Appetite, 39: 9-24. Go to original source... Go to PubMed...
    51. McClusky J.J., Ouchi H., Crimsrud K.M., Wahl T.I. (2003): Consumer response to genetically modified food products in Japan. Agricultural and Resource Economics Review, 32: 222-231. Go to original source...
    52. Melville I. (1999): Marketing in Japan. Butterworth-Heinemann, Oxford.
    53. Mittal B. (1988): The role of affective choice mode in the consumer purchase of expressive products. Journal of Economic Psychology, 9: 499-524. Go to original source...
    54. Nishiura H., Imai H., Nakao H., Tsukino H., Kuroda Y., Katoh T. (2002): Genetically modified crops: consumer attitudes and trends in plant research in Japan. Food Service Technology, 2: 183-189. Go to original source...
    55. Onyango B., Govindasamy R., Hallman W., Jang H.-M., Puduri V.S. (2004): Consumer acceptance of genetically modified foods in Korea: Factor and cluster analysis. Working Paper No. WP-1104-015. Food Policy Institute, New Jersey.
    56. Pardo R., Midden C., Miller J.D. (2002): Attitudes toward biotechnology in the European Union. Journal of Biotechnology, 98: 9-24. Go to original source... Go to PubMed...
    57. Peterson R.A., Wilson W.R. (1992): Measuring customer satisfaction: Fact and artifact. Journal of the Academy of Marketing Science, 20: 61-71. Go to original source...
    58. Schumacker R.E., Lomax R.G. (1996): A Beginner's Guide to Structural Equation Modeling. Lawrence Erlbaum Associates, Inc. Mahwah.
    59. Sheppard B.H., Hartwick J., Warshaw P.R. (1988): A theory of reasoned action: a meta-analysis of past research with recommendations for modifications and future research. Journal of Consumer Research, 15: 325-343. Go to original source...
    60. Sparks P., Shepherd R., Frewer L. (1995): Assessing and structuring attitudes toward the use of gene technology in food production: The role of perceived ethical obligation. Basic and Applied Social Psychology, 16: 267-285. Go to original source...
    61. Veeman M. (2002): Policy development for novel foods: Issues and challenges for functional food. Canadian Journal of Agricultural Economics, 50: 527-539. Go to original source...
    62. Verbeke W., Ward R.W., Viaene J. (2000): Probit analysis of fresh meat consumption in Belgium: exploring BSE and television communication impact. Agribusiness, 16: 215-234. Go to original source...
    63. Viclund N. (2003): Trust and risks perception in Western Europe: a cross national study. Risk Analysis, 23: 727-738. Go to original source... Go to PubMed...
    64. Yoo B., Donthu N., Lee S. (2000): An examination of selected marketing mix elements and brand equity. Journal of Academy of Marketing Science, 28: 195-211. Go to original source...
    65. Zimmerman L., Kendall P., Stone M., Hoban T. (1994): Consumer knowledge and concern about biotechnology and food safety. Food Technology, 48: 71-77.
    66. Zinkhan G.M., Joachinsthaler E.A., Kinnear T.C. (1987): Individual differences and marketing decision support system usage and satisfaction. Journal of Marketing Research, 24: 208-214. Go to original source...

    This is an open access article distributed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International (CC BY NC 4.0), which permits non-comercial use, distribution, and reproduction in any medium, provided the original publication is properly cited. No use, distribution or reproduction is permitted which does not comply with these terms.


    Return to the content