Country-of-Origin Effect on Domestic Product Evaluation and Purchase Intention Relationship in India
Abstract
Keywords
Country-of-Origin Effect, Domestic Product, Purchase Intention, India, China, Business Strategy.
JEL Classification Codes : F2, M2, M3, O5
Paper Submission Date : July 31, 2022 ; Paper sent back for Revision : December 4, 2022 ; Paper Acceptance Date : December 20, 2022 ; Paper Published Online : January 15, 2023
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