Value-Based Segmentation of Generation Z Women Consumers of India : Replication and Validation of Model
Abstract
Keywords
Luxury Values, Luxury, Consumer Behavior, Consumer Segmentation, Generation Z.
JEL Classification Code : M21, M30, M31, M39.
Paper Submission Date : May 10, 2021; Paper Sent Back for Revision : July 7, 2021 ; Paper Acceptance Date : September 20, 2021 ; Paper Published Online : October 20, 2021.
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