Nexus Between Islamic Spiritual Value, Cognitive Dissonance, Perceived Social Status, and Business Longevity

This research aims to analyses the relationship pattern between Islamic spiritual value, cognitive dissonance, perceived social status, and business longevity. The research object is in East Java Province and Special Region of Yogyakarta Province, Indonesia. The sampling technique is using purposive sampling with the respondents in those two areas. The data analysis technique is using Partial Least Square. The findings of this research are: first, Islamic Spiritual value can minimize the occurrence of employee supervisors’ Cognitive dissonance and can improve business longevity. Second, cognitive dissonance and can improve perceived social status. Third, Perceived Social Status can improve business longevity. This research provides theory contribution and development that includes Islamic spiritual value, cognitive dissonance, perceived social status, and business longevity. The company can create policy and practice related to Islamic spiritual value, cognitive dissonance, perceived social status, and business longevity so that it can compete in the long term. This research connects the aspect of business longevity with Islamic spiritual value, cognitive dissonance, and perceived social status which is still rare to find.


INTRODUCTION
The cigarette industry is placed by the Indonesian government in a strategic position because it is included in the national industrial policy. Yet, the problem faced by cigarette industries in Indonesia is very complex. The current government is aggressively making rules and socialization to avoid smoking for health reasons. Likewise, the government orders cigarette companies, starting June 24th 2014, to include warnings on every pack of cigarettes by writing "Cigarettes kill you" along with a very clear and extreme picture of the risks of smoking (Muafi, 2017). This is a fact that creates a dilemma for the production workers in cigarette companies. They are faced with unpleasant feelings and guilt. They often read and even receive stern warnings to smoke inside the company. In every corner or strategic locations, they read the warnings and even in daily life they see their spouse and adult children smoking at home. Likewise, based on the results from field observations and interviews with some employees, their stress is due to the fear that they would be laid off.
They feel uncomfortable because they find themselves doing something that is not following what they know or they heard opinions that do not fit with the other opinions they believe in. Usually, they will be motivated to take action to reduce the discomfort until reaching consonance. There is a strong reason why production workers can last in working at cigarette companies. Employment status is one of the reasons. They will then have a position or status within a social group compared to only being a housemaid. Liebow (1967;Oxoby, 2004) stated that everyone wants a worthy status and feel recognized. Status is the most fundamental motivation in human beings (Anderson, et al., 2015). Shi's literature (2014, Habbershon et al., 2003 explained that five reasons drive someone to be productive; namely family wealth, family values, family employment, family reputation and social status, and continuation through succession. The reason behind their persistence at work is because in general, they underlie themselves with spiritual values that exist in every one of them. This is the importance of having a religion of spiritual values in such activities, based on work ethic (good character). A high religious awareness affects the mental health actualization of a person in everyday life that can be manifested in the serenity of the soul, feeling safe, and serene (Rachmat, 2005). This can reduce cognitive dissonance and improve employee productivity (Budihardjo, 2004;Muafi, 2015;Geigle, 2012;Kumar &Pragadeeswaran, 2011). Islamic religiosity values could affect job satisfaction, both materially and spiritually (Amaliah et al., 2015).
The focus of this study is on the production workers supervisor of a cigarette company. The reason is that the outcome of workers is an aspect that can contribute to organizational sustainability in the long term business survival or often term as business longevity. Workers must have goals aligned with the organization's goals while creating mutual benefit. Working individuals should be able to achieve the main goal of the organization (Krishnan, 2012). A lot of previous studies have assessed business longevity with company owners as their analysis unit, especially in the family business. Therefore, the focus of this study is aimed to fill the research gap that has not been found from previous studies in linking the relationship pattern between spiritual value, cognitive dissonance, status, and business longevity based on the perceptions of employee supervisors-not the company owner. Spirituality is a complex multidimensional concept (George et al., 2000). Muldoon and King 1995;336) defines spirituality as "the way in which people understand and live their lives in view of their ultimate meaning and value". The study of spirituality is always in touch with God, depending on the religion. Concretely, based on that concept, the meaning of spirituality may be associated with words such as meaning, hope, relatedness/ connectedness, beliefs/belief systems, and expressions of spirituality. Furthermore, Dyson et al. (1997) observed that one can find a spiritual aspect in relations to themselves, other people, and with God. Spirituality encompasses intrapersonal, interpersonal, and transpersonal relationships. Spirituality has a connection with human development and human health. It is also universal and not insulated to anything (Zamor, 2003). It can be concluded that spirituality is a concept that can be applied to all human beings, is a unified aspect and is universal to all human beings, and is possessed by every human being that believes in God. Spirituality can be used to motivate, mobilize, and influence human behavior and life decisions. Spirituality can also be useful as a basic foundation in life to find the meaning and purpose in life.
Several types of research that have used Islamic perspective believe that employee behavioural work should be based on the Qur'an and Hadith. Some of the indicators used to measure spiritual values in Islamic perspective are; Ihsan (perfection), Ikhlas (sincerity), and Amanah(trust) (Wijayati & Pramesti, 2016). Wijayati and Pramesti (2016) in their research used Islamic spiritual values with the following indicators; working as a calling, integrity, honest communication, treating fairly, and humanity. Employee wellness affects the work quality, especially in things and conditions related to Hablumminannas, namely interpersonal relationship. Social relationships and communication are well aligned with the theory of cognitive dissonance.
Some research and literature studies explain that there is a close correlation between a person's spiritual values with cognitive dissonance. Geigle (2012) said that a spiritual workplace will reduce inter-role conflict, frustration, can improve self-esteem, work engagement, retention, and ethical behavior, and can reduce job stress (Kumar &Pragadeeswaran, 2011). Woodbine and Amirthalingam's research results (2013;Burton et al., 2011) stated that cognitive dissonance has a correlation with dishonesty. This could be believed to reveal the orientation of behavior that reflects consciousness and subconscious desire to alleviate the discomfort associated with the behavior. These conditions are significantly influenced by their commitment to religiousness. These results were confirmed by Margolis's findings (2016), which said that there is a correlation between the partisan identity and cognitive dissonance concerning religion and politics. Meanwhile, policies that can improve the level of dissonance felt by low-income groups can encourage them to leave their work ethic and the primary norms they believe in (Oxoby, 2004). It is shown and explained in a spiritual organization environment that one can not increase his faith if he has a cognitive dissonance in achieving accomplishments (Balboa, 2014). Bakker and Heuven's research results (2006) found that an emotional cognitive dissonance will further increase work fatigue (burn out) and impaired performance. Hendricks and Ludeman (1996) said in their research that "in the era of global markets, we will find saints, mystics, or Sufis in large companies or modern organizations. They will no longer be found in monasteries, temples, churches, or mosque." In the future, business success will be obtained if the business is based on spiritual values. The system of values embraced by a person can contribute significantly to their life quality (Zhang, et al., 2014), the organizational success, and organizational performance (Budihardjo, 2004;Muafi, 2015;Rust & Gabriels, 2011). Some Islamic leaders in Indonesia have successfully become role models and inspirations as they implement Islamic spiritual values in their actions and behavior, such as Tri Rismaharini (Mayor of Surabaya), Abdullah Gymnastiar (DarutTauhid), RidwanKamil (Mayor of Bandung), Yusuf Mansur, and more. Spiritual values on employees will be able to provide benefits for the company; increase positive energy and morale, high creativity, strong mentality, and physically and spiritually healthy (Laabs, 1995), create harmony in the workplace (Kale & Shrivastava, 2003;Kaliffa, 2003), and can increase organizational commitment (Salahudin, et al. 2016). Laabs (1995) explained that providing time for employees to meet their spiritual needs will provide benefits for companies in a variety of ways. Employees' spiritual fulfilment will be able to grow and increase positive energy. Employees also will have more positive attitudes and higher levels of creativity. Companies will also be able to see dramatic changes in the mental, emotional, and physical health of their employees. Laabs (1995) also added that the implementation of employee's perceived spirituality aspects could reduce cases of sexual harassment, high stress, complaints from employees, and other negative deviant behavior. The most important thing is to improve the compatibility of the company's core values with individual values in daily activities. Tuck (2012) added that spiritual intervention in an organization will be able to improve the outcome of the organization. Nun's findings (2011) also said that spirituality beliefs can be a form of motivation to reduce conflict resolutions when working in an organization. It is hoped that someone who applies spiritual values properly will have a better performance compared to someone who does not. Moreover, someone who is involved in the fraternal association, active in community activities, and performs prayers can reduce cognitive dissonance (Gaulden, 2013).
If a person has a high religious consciousness, he/she will have a tendency to develop the capabilities and skills in interacting with other people and natural surroundings. This will have implications in creatinga societyof good quality (both in fildr or zikirqualities), creative, productive, and based on faith and devotion to Allah (Marzuki, 1997;Fathiya;2007). Ashmos & Duchon (2000) even added that human life has two sides, namely inner and outer life. Someone who can improve his/her inner life will be able to push the outer lifeto become more meaningful and productive.
Cognitive dissonance is a mismatch that occurs between two inconsistent cognitive elements that cause psyc h ological discomfort and motivate people to do something to reduce dissonance. In the theory of cognitive dissonance, a person is motivated to reduce negative situations by making fit state between one another. Dissonance can be reduced by removing, adding, or replacing cognitive elements. With that said, someone with a cognitive dissonance can encourage themselves to change their thoughts, feelings, and actions to match a new state of mind. This is because they often perform actions that are inconsistent between their behavior and beliefs. Breckler, Olson, and Wiggins (2006) suggested that the way to reduce cognitive dissonance can also be done through http://journal.uinjkt.ac.id/index.php/esensi DOI: https://doi.org/10.15408/ess.v9i2.13714 rationalization, which is to convince them that everything done today or in the past is reasonable and acceptable. Meanwhile, according to Baron, Byrne, & Johnson (1998), reducing cognitive dissonance can be achieved through trivialization or minimizing the importance of attitudes or behaviors that are not mentally consistent. Dechawatanapaisal & Siengthai's findings (2006) emphasize the importance of organizational learning processes in order to improve the consistency of employees' attitudes.
Cognitive dissonance greatly affects status (Oxoby, 2004). Oxoby (2004) suggested that companies should use a more behavioral approach that focuses on a non-pecuniary approach for the underclass that often live in poverty, while money is still strongly considered important. In reducing poverty, underclass workers should be paid not only to the direct mechanism to reduce poverty through wages or welfare but also indirectly through social and psychological issues by changing the way people look at their social status. Psychological aspects seem to be a very powerful weapon and strategic in putting forth a worthy and recognized social status. Maslow (1943) and Anderson, et al. (2015) even stated that 'reputation or prestige, recognition, attention, and appreciation' are some of the indicators of an individual's status to survive and have reproductive benefits. This is because a high status will be used to promote compliance with their social life in the surrounding environment.
In the perspective of social learning, the function of psychology is an advanced reciprocal interaction between personality, behavior, and environment. The theory of reciprocal determinism says that a person's behavior is a form of mutual interaction between a person and his co-workers, where they are forced to continue working so that they will earn a social status and receive money, and not do any harm to others. This means, in addition to a person's environment controls, he will also be controlled by the environment (Hjelle & Ziegler, 1992). Production workers in tobacco companies continue to work because they can get pressure from family, neighbors, social stimulus and other circumstances that frequently support them. Production workers have fought hard by working hard to earn a decent social status. Social status is a public recognition of someone's achievements. If a person has reached a certain level of achievements, then he should be placed and viewed as on a particular "level."It is hoped that everyone can have the same opportunity to compete fairly in reaching their best achievements. Social status is often worth fighting for because status is a form of competence and is a very important asset to be valued (Huberman et al., 2004).
The status emphasized in this study is the social status to the extent of how far the workers perceive a social status of an individual in a particular community. People with a high social status will be placed higher in the social structure compared to the people with a low social status. Status has a close relationship with power, dominance, social belongingness, and socioeconomic (Anderson et al., 2015;Muafi, 2017), and healthy (Operarioet al., 2004).
Business longevity has become an interesting and important issue to be studied. In order for companies to survive and last, the company's performance should be able to meet the minimum standard of "success" and "health." This can be seen from profitability, market growth, increasing market share, and other standards, both financial and non financial measures (Suarez &Utterback, 1995). Business longevity is identical with the company's long period of time and their opportunity to survive. It is firmly believed that social status, which includes level of education (Green, 2010), experience, expertise, and knowledge, could be used as a determining factor the company's success. Social status, knowledge/skills in particular, has a higher outcome compared to experience/schooling which represents an investment of human capital (Unger, et al., 2011).
Business longevity is one of the hopes and expectations, has and even become a very important issue for individuals so that they hope to continue to have and maintain their social status. Individuals will do everything possible to maintain their social status and will defend all of their work in order to maintain their company's business longevity. This is due to their awareness of the difficulties in finding a job outside the company, especially with only having low education and skills. Policies and regulations that can improve the level of dissonance felt by a low-income group of workers can encourage them to leave the main norms and work ethics. Companies should not only offer salaries as a stimulant but also a psychological approach that can make their workers worthy and recognized (Oxoby, 2004).
The nature of the workers employed will affect the nature of their outcome and process (Ucbasaran et al., 2013). Company's failure signifies that the company cannot last, or in other words; dead, collapsed, or bankrupt (Laitinen, 1991;Gatonye, 2014). This indicates that workers have an important role in creating outcomes with the right and appropriate process. High attainment of the workers' social status will be used to predict the global well-being of individuals and should be achieved by positive emotions from workers. An individual will have high well-being and self-esteem as well as a strong mentality and physical state if he/she has a higher social status (Anderson et al., 2015). Geus (2002) even proved that cohesiveness and the significance of identities among workers will affect the business longevity. Furthermore, research results of Ibrahim et.al (2009;Muafi, 2017) found that the status of workers, academics, and policy makers somehow contributes to business longevity.

METHOD
The empirical analysis is based on primary data obtained from questionnaires. Extensive literature review was also conducted to examine concepts related to spiritual values, cognitive dissonance, social status, and business longevity. This research was conducted on the employee supervisors of clove cigarette companies with the reason that clove cigarettes, cigarettes that are carefully rolled by hand and is packaged commercially, require precision and patience in supervising the production and packaging process, meaning that it has an impact on employees' psychological factors and productivity. Production supervisor tasks is very heavy, since they handle things directly in field to run the plan created by the manager, besides arrange and create schedule for production activities, carry out briefing in order to achieve the production target, enforce rules, and control the production process from the beginning to finishing product, and evaluate his subordinates performances.
A total of 200 questionnaires were distributed to employee supervisors in two cities of East Java province and one city in Special Region of Yogyakarta with purposive sampling technique. The numbers of questionnaires returned were 163(response rate 82%).
The questionnaires were made in Indonesian language that is easily understood by the respondents, considering that some of the respondents were only senior high school http://journal.uinjkt.ac.id/index.php/esensi DOI: https://doi.org/10.15408/ess.v9i2.13714 graduates. The respondents reached were only the Muslim ones because the spiritual value reviewed in this research is Islamic spiritual values. Meanwhile, the results of validity and reliability of the instrument is statistically satisfactory and acceptable.
The demographic characteristics of the respondents were analyzed by gender, age, education level, years of work, and marital status. Mechanical scale used in the questionnaire is Likert scale with a score of 7 (very strongly agree) and a score of 1 (very strongly disagree) for spiritual values, cognitive dissonance, and perceived social status. As for the business longevity variable,it is given a score of 7 (very high) and 1 (very low). The total number and source of each of the questionnaire items are described as the following: 5 questionnaire items for Islamic spiritual values (SV) are modified from Wijayati and Pramesti (2016), 5 questionnaire items for cognitive dissonance (CD) are modified from Dechawatanapaisal and Sienghai (2006); 6 perceived social status (PSS) items are modified from Green (2010;Operario et al., 2004) and 5 business longevity(LO) items are modified from Kim and Gao (2013;Unger, et al., 2009). The statistical technique used is Partial Least Square because it is a powerful technique that serves to analyze the latent variables in structural equation models with various indicators (Sirohi, et al., 1998).

RESULT AND DISCUSSION
Respondents characteristics classified by age, education, gender, and work period can be seen in Table 1 and Table 2 shows the descriptive statistics and the correlations of each variable in this research. Spiritual Value has an average value of 3.92 with a standard deviation of 0.58. This means that respondents generally felt to have a good spiritual Value. Furthermore, consecutively, cognitive dissonance, perceived social status, and business longevity has an average value of 3.98; 4.04; 4.06 with a standard deviation of 0.46. This means that generally, respondents felt to have a high level of quality in perceiving each variable. Latent examination on inner model is done by performing validation of an item, i.e. by comparing √AVE of each correlation between the variables that form latent variables. When the √AVE value (bold print) is greater than the correlation value, the item in the variable is considered valid. Table 4 shows that all of the items in the variable are valid. The results of outer model test analysis can be seen in Table 5, which shows that all items with outer loading have a greater value than 0.5. Outer loading significance test also shows that all items have a significantly smaller value than 0.05, so it can be said that in general, the questionnaire items in this research have a good outer model. Endogenous variables on inner model in structural equation shows that cognitive dissonance (DC) is determined by spiritual value (SP) and perceived social status (PSS) is determined by cognitive dissonance (DC), while business longevity (LO) is determined spiritual value (SP) and perceived social status (PSS). The total determination coefficient (R 2 ) in this research scored up to 0.602 or is said to be able to predict the model, reaching 60.2%, while the rest is only 39.2%, which is caused by the variables outside the model. Based on Table 6, the total determination coefficient (Q2) can be calculated as: Models evaluation can also be seen from Q 2 predictive relevance, or is often called predictive sample reuse. The value of Q 2 can be seen in Table 7. Based on Table 7, it can be seen that the Q 2 of all variables have a value greater than 0. This indicates that the model has a good predictive relevance. PLS can also identify global optimization criteria to determine the goodness of fit model (GoF). Based on Table  8, it can be seen that the value of GoF models reached up to 0,392; greater than 0.36. Therefore, the model falls under large category. The Partial Least Square (PLS) used to analyze and evaluate the validity and causality between each construct from the models in this research is Smart PLS software. This research tested four hypotheses on inner models. The inner model test results, as listed in Table 9, shows that from the four-lane correlations, all of it are significant on α = 0.05. (1) Islamic spiritual value has a significant and negative effect on cognitive dissonance with a path coefficient of -0.239, a t value of 2.137, and a significance level of 0.034 (less than α (0.05). The negative coefficients show that a higher Islamic spiritual value will reduce cognitive dissonance. Thus, the first hypothesis stating that there is a significant negative effect between Islamic spiritual values and cognitive dissonance of employees is accepted. (2) Islamic spiritual value has a positive and significant effect on business longevity with a path coefficient of 0.263, a t value of 2.455, and a significance level of 0.015 (less than α (0.05). This positive coefficient indicates that a higher Islamic spiritual value will increase business longevity. Thus, the second hypothesis which states that there is a significant positive effect between Islamic spiritual value and business longevity is accepted. (3) Cognitive dissonance has a positive and significant effect on perceived social status with a path coefficient of 0.652, a t value of 10.123, and a significance level of 0.000 (is less than α (0.05). This positive coefficient indicates that a higher cognitive dissonance will increase perceived social status. Thus, the third hypothesis which states that there is a significant positive effect between cognitive dissonance and perceivedsocial status by employees is accepted. (4) Perceived social status has a positive and significant impact on Longevity with a path coefficient of 0.439, a t http://journal.uinjkt.ac.id/index.php/esensi DOI: https://doi.org/10.15408/ess.v9i2.13714 value of 4.090, and a significance level of 0.000 (less than α (0.05). This positive coefficient indicates that a higher perceived social status will increase business longevity. Thus, the fourth hypothesis which states that there is a significant positive effect between perceived social statusby employees with business longevity is accepted. Research results provide the fact that all employee supervisors of tobacco companies agreed that Islamic spiritual values provide a very significant impact on their cognitive dissonance. In addition, Islamic spiritual values will also improve the business longevity. The higher the implementation of one's Islamic spiritual values, the more it will decrease employees' cognitive dissonance. This supports some of the theories and previous research conducted by Geigle (2012;Kumar & Pragadeeswaran 2011;Woodbine & Amirthalingam (2013;Burton et al., 2011). Some behaviors that can increase employee discomfort can be reduced. If not, employees are feared to be experiencing inter-role conflicts, frustration, low involvement at work, increasing job stress, workplace conflicts, sexual harassment, and other negative deviant behaviors. Companies should have a policy to reduce the level of dissonance felt by lowincome groups, so that employees can adhere to the primary norms and ethics in work as suggested by Oxoby (2004). In an effort to prevent cognitive dissonance, organizations can offer spiritual guidance to improve discipline and reduce cognitive dissonance (Balboa, 2014). These findings reinforce the notion that although spirituality is a relatively new idea, it can be applied in the work environment of a business. This means that spiritual values can be used as an evaluation to see employees' level of success and company performance (Ashmos & Duchon, 2000). Likewise, it supports Hendricks and Ludeman's findings (1996), stating that almost all entrepreneurs and executives of successful companies in the US have characteristics and behaviors which are usually owned by mystics. They highly maintain the ethics they believe in and uphold their spiritual values. They work with a strong heart and soul and put forward 12 inherent characteristics, namely; honesty, fairness, self-knowledge, focus on contribution, spirituality (non-dogmatic), achieve more results with less effort, evoke the best in themselves and others, openness to change, have a high taste of humor, a strong and careful vision and focus, self-discipline, strict, and balance. All of these characteristics are also synonymous with Islamic spiritual values studied, namely in the aspects of; working as a calling, integrity, honest communication, treating fairly, and huminity. Islamic spiritual values have been taught and exemplified by Prophet Muhammad S.A.W. If the spiritual values are well-implemented, then employees will become more prosperous both in financial and spiritual aspects. In fact, in the Muslim holy book, Al-Qur'an, there are a number of ways that a Muslim can gain wealth, success, and happiness. Working, in Islamic perspective, has a very high degree. For instance, it is just like doing a jihad to fight in the cause of Allah. Islam encourages Muslims to work, live in glory, and not be a burden to others. Islam also gives the freedom to choose a job based on tendencies and abilities of each individual. However, Islam has also set boundaries, put principles, and set values that must be protected by a Muslim, so that the activities are actually seen by God as religious activities that provide incremental benefits in the world and in the hereafter. As for some of these restrictions are: (1) the types of work undertaken must be lawful (halal)and good (QS. Al-Baqarah [2]: 172); (2) work professionally and with full responsibility, (3) sincere at work, which is making the intention of that activities to http://journal.uinjkt.ac.id/index.php/esensi DOI: https://doi.org/10.15408/ess.v9i2.13714 seek the blessings of God and worship God, and (3) not neglecting a duty (prayers) to God (Gunarsa, 2013). Therefore, employees of tobacco companies no longer need to have an excessive cognitive dissonance.
Business longevity can be enhanced if the company is able to create a work environment that is based on a system of Islamic spiritual values. If it is successful, it will then contribute greatly to the company; employees will have both mental and spiritual health, apply an Islamic morale and work ethic, have good creativity and innovatios, and a harmonious working environment (Laabs, 1995;Kale & Shrivastava, 2003;Kaliffa, 2003), and reduce the conflict resolutions at work (Nun, 2011). Companies should create an Islamic working environment such as; praying together, giving spiritual enlightenment or speech after prayers, greet coworkers with du'aa such as Assalamualaikum warohmatullohi wabarakatuh, provide a positive role model in interpersonal relations as well as to the environment, remind each other in patience and kindness, as well as applying the good qualities of Prophet Muhammad; Siddiq (right), Amanah (trustworthy), Tabligh (speak only the truth), and Fatonah (smart). If these conditions can be fulfilled, it is expected in the long run that a good quality of society can be formed (both in fildr or zikir), creative, productive, and is based on faith and devotion to Allah (Marzuki, 1997;Fathiya;2007).
This study concludes that cognitive dissonance has a significant positive effect on perceived social status. This result supports previous studies and the theory from Oxoby (2004;Krishnan, 2012;Muafi, 2017). Working individuals have felt the importance of having a status, which drives them to work well and accordingly in order to achieve the main objective of organization (score of 4.93). Worker supervisors almost certainly require social status. An individual will strive to achieve a well-being and the best possible quality of living. An individual's status is considered as a life opportunity, namely by having the chance to work in a company -even in a cigarette company -which gives them a sense of pride. Status and role are the two important elements for a social system. Having a role as a worker in cigarette companies is very significant considering they will also provide significant contribution the company's business longevity. If the cigarette companies last, then the companies will be able to contribute to state revenues besides creating job opportunities in a large number. This is one of the reasons that could be considered to reduce workers' cognitive dissonance.
From a different perspective, Oxoby (2004) has suggested that a company should use a non-pecuniary approach for their employee. Companies can create policies and strategies related to the psychological aspects of workers to increase their productivity, such as a routine social gathering or anything related by creating positive events or programs. Besides acting as a form to preserve local wisdom, outbound, training, recreation and other programs, it also creates a recommended spiritual working environment (Balboa, 2014;Woodbine & Amirthalingam, 2013).
Likewise, this study concludes that perceived social status has a significant positive effect on business longevity. If supervisors feel worthy and recognized, they will be motivated to create outcomes with great results and satisfy all parties involved. A form of high attainment of employee status is having a high well-being and self-esteem, as well as a strong mentality and physical state (Anderson et al., 2015;Geus 2002 creation of a strong cohesiveness between workers and company owner affect business longevity in the long run.
Supervisors should be given sufficient provision of technical skills to make them have confidence and work more productively. This needs to be done by the company, considering each company's employees have different social background and levels of education. Generally speaking, supervised employees come from poor families with a low standard of living and their social interactions are relatively limited. They often have a level of material deprivation that could have an impact on their health, moral lives, and self-esteem. They are considered a group of people with food insecurity that could negatively affect work productivity. This is due to their lack of production assets and their weak state of being in both physical and spiritual aspects. Supervisors should be given motivation to have a strong desire to continue to learn on an ongoing basis which will increase their innovations and creativity. The company's organization will then be an organization that runs and grows well. It turned out that it is strongly believed that social status can be used as a determining factor of company success.

CONCLUSION
Spiritual value can reduce the occurrence of cognitive dissonance and can increase the business longevity. Furthermore, cognitive dissonance can be a significant positive effect on perceived social status. Perceived social status has a significant positive effect on business longevity. This research provides a theoretical implication that business longevity can be achieved by linking the correlation patterns of spiritual values-cognitive dissonance-perceived social status. While the managerial emphasis is that lower classes of society can contribute arole of creating a significant impact on business longevity, which can be approached by providing stimulance of spiritual and psychological aspects not just money.