Cilt 9 Sayı 4 (2021): Business & Management Studies: An International Journal
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Perakendecilikte drone ile ürün teslimatının tüketicilerin davranışsal niyetlerine etkisi

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  • Zübeyir Çelik,
  • İbrahim Aydın
Zübeyir Çelik
Arş. Gör. Dr., Van Yüzüncü Yıl Üniversitesi, Erciş İşletme Fakültesi, İşletme Bölümü, Van, Türkiye
İbrahim Aydın
Dr. Öğr. Üyesi, Van Yüzüncü Yıl Üniversitesi, Erciş İşletme Fakültesi, İşletme Bölümü, Van, Türkiye
DOI: https://doi.org/10.15295/bmij.v9i4.1919

Yayınlanmış 2021-12-25

Nasıl Atıf Yapılır

Çelik, Z., & Aydın, İbrahim. (2021). Perakendecilikte drone ile ürün teslimatının tüketicilerin davranışsal niyetlerine etkisi. Business & Management Studies: An International Journal, 9(4), 1422–1436. https://doi.org/10.15295/bmij.v9i4.1919

Telif Hakkı (c) 2021 Zübeyir Çelik- İbrahim Aydın

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Bu çalışma Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License ile lisanslanmıştır.

Özet

Bu çalışmanın amacı, perakendecilikte drone ile ürün teslimatının tüketicilerin davranışsal niyetleri üzerindeki etkisini incelemektir. Online anket ve deney yöntemi kullanılarak katılımcılardan toplanan 404 veri için istatistiksel analizler yapılmıştır. Tek örneklem t-testi sonuçlarına göre; drone ile ürün teslimatı, tüketicilerin drone'ları alışveriş için kullanma davranışsal niyetleri üzerinde olumlu ve anlamlı bir etkiye sahiptir. Bağımsız örneklemler t-testi sonuçlarına göre; erkek ve kadınlar arasında ve tek yönlü varyans analizi sonuçlarına göre; X, Y ve Z jenerasyonları arasında tüketicilerin drone'ları alışveriş için kullanma davranışsal niyetlerinde anlamlı bir farklılık yoktur. Basit doğrusal regresyon analizi sonuçlarına göre; algılanan yenilikçilik, hızın göreceli avantajı, fonksiyonel motivasyon, hedonik motivasyon, algılanan güven ve problem farkındalığı drone kullanmaya yönelik tutum üzerinde olumlu ve anlamlı bir etkiye sahiptir. Ancak algılanan riskin drone kullanmaya yönelik tutum üzerindeki olumsuz etkisi anlamlı değildir. Öte yandan drone kullanmaya yönelik tutumun drone kullanma niyeti üzerinde olumlu ve anlamlı bir etkisi bulunmaktadır. Bu çalışma, tüketicilerin perakendecilikte drone ile ürün teslimat hizmetlerini kullanma konusundaki davranışsal niyetlerini başarılı bir şekilde açıklamaktadır.

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