The Base of the Pyramid Promise: Building Businesses with Impact and Scale

Ted London

Published by Stanford University Press 2016

The Base of the Pyramid Promise

Building Businesses with Impact and Scale

Ted London

https://doi.org/10.1515/9780804797337

Overview
Contents

About this book

As economic growth slows in the developed world, the base of the pyramid (BoP) represents perhaps the last great, untapped market. Of the world's 7 billion inhabitants, around 4 billion live in low-income markets in the developing world. These 4 billion people deserve—and, increasingly, are demanding—better lives. At the same time, the business community seeks new opportunities for growth, and the development community is striving to increase its impact. With these forces converging, the potential for mutual value creation is tremendous. This book provides a roadmap for realizing that potential.

Drawing on over 25 years of experience across some eighty countries, Ted London offers concrete guidelines for how to build better enterprises while simultaneously alleviating poverty. He outlines three key components that must be integrated to achieve results: the lived experiences of enterprises to date—both successes and failures; the development of an ecosystem that is conducive to market creation; and the voices of the poor, so that entrants can truly understand what poverty alleviation is about. London provides aspiring market leaders and their stakeholders with the tools and techniques needed to succeed in the unique, opportunity-rich BoP.

Author / Editor information

Ted London is an internationally-recognized expert on enterprise strategy and poverty alleviation. He is Vice President of the William Davidson Institute and a faculty member at the Ross School of Business, University of Michigan.

Reviews

S. Sivakumar, Architect:
"Ted's book couldn't have come at a better time! After a tough, fifteen-year journey through unmapped territory, BoP entrepreneurs are eyeing the future with cautious optimism. They will gain immensely from the strategies laid out in this field guide, distilled from Ted's ring-side view of several failed business models, many drawn-out experiments, and successful initiatives operating at scale."

Willy Foote:
"Like many, I've struggled with how to bring innovation to meaningful scale, while never sacrificing the north star of impact. This book offers a blueprint that will enable social entrepreneurs and enterprise leaders to apply hard-fought lessons and avoid key missteps; it offers the right tools to translate intention to action. I wish I had Ted's guidance when I founded Root Capital. An invaluable contribution."

Jacqueline Novogratz, Founder and CEO:
"Ted's vision combines clear thinking, refreshing humility, and a roadmap for audacious individuals who are ready to take on some of the world's toughest challenges. This is an important book for seekers, learners and especially doers who reject the status quo and are determined to make real change."

Paul Polman, CEO:
"This book is a highly practical account, based on deep insights, of how to address one of the biggest business and humanitarian issues—and opportunities—of our age: serving the needs of the base of the pyramid. One of the most convincing accounts yet of the role BoP enterprises play in poverty alleviation."

Stuart L. Hart:
"In this must-read book, Ted London draws on over a decade of experience linking two formerly separate domains: the business world and the development community. He provides an integrated set of tools, frameworks, and strategies for successfully enhancing the chances of the more than 4 billion poor through entrepreneurship and venture creation. With this book, we may finally fulfill the base of the pyramid promise."

Topics

Frontmatter Publicly Available Download PDF	i
Contents Publicly Available Download PDF	vii
List of Figures and Tables Publicly Available Download PDF	ix
Acknowledgments Publicly Available Download PDF	xi
Introduction Requires Authentication Unlicensed Licensed Download PDF	1
Chapter 1. Impact Enterprise for the Base of the Pyramid Requires Authentication Unlicensed Licensed Download PDF	9
Chapter 2. Enabling Business Model Innovation Requires Authentication Unlicensed Licensed Download PDF	27
Chapter 3. Building for Scale Requires Authentication Unlicensed Licensed Download PDF	56
Chapter 4. Mutual Value Creation Requires Authentication Unlicensed Licensed Download PDF	90
Chapter 5. Creating a Partnership Ecosystem Requires Authentication Unlicensed Licensed Download PDF	120
Chapter 6. Collaborative Interdependence Requires Authentication Unlicensed Licensed Download PDF	148
Chapter 7. Making the Promise a Reality Requires Authentication Unlicensed Licensed Download PDF	178
Notes Requires Authentication Unlicensed Licensed Download PDF	189
Index Requires Authentication Unlicensed Licensed Download PDF	213

Language: English
Publisher: Stanford University Press
Audience: Professional and scholarly;
Pages
- Main content: 240
Keywords: Base of the Pyramid; BoP; bottom of the pyramid; BoP impact enterprise; BoP frameworks; BoP value propositions; BoP promise; making profits while alleviating poverty

eBook

Published: January 6, 2016
ISBN: 9780804797337