Evaluating the effect of logistics service quality on customer satisfaction and loyalty Online publication date: Tue, 16-Apr-2024
by G. Yoganandan; M. Vasan; László Vértesy
International Journal of Services and Operations Management (IJSOM), Vol. 47, No. 4, 2024
Abstract: International logistics is the critical linkage in the productivity of international supply chain operations. Notably, there are no such relevant studies during this current COVID-19 pandemic period, thus, require more evidence. Therefore, this research intends to evaluate the logistics service quality of international logistic service providers (freight forwarders) in Tuticorin, India. A questionnaire was derived from earlier studies to gather data from (N = 180) clients of freight forwarders. EFA and CFA were employed to extract variables. Further, the causal effect among the study constructs is assessed using SEM. The results confirm that tangibility, responsiveness, reliability, empathy, assurance, and value are positively correlated to the loyalty of customers whereas the safety dimension has a negative influence on it. This study proves that satisfaction also independently enhances customer loyalty. This study provides valuable insights for managers to improve customer loyalty to thrive in their business.
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