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      Celebrating 65 years of The Computer Journal - free-to-read perspectives - bcs.org/tcj65

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      • Abstract: found
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      Real-time Messaging Platforms for Storytelling and Gamification in Museums: A case history in Milan

      proceedings-article
      Author(s): 1 , 2 , 3
      Publication date (Print):
      Conference name: Electronic Visualisation and the Arts (EVA)
      Conference theme: Electronic Visualisation and the Arts
      Conference date: 12 - 14 July 2016
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            Abstract

            Statistics about social media usage show that instant messaging apps are increasingly popular (Kemp 2016). So far only a few museums use instant messaging to get in touch with their public, actual and potential. In 2014 and 2016 for example the Horniman Museum in South London experimented using WhatsApp to communicate with their visitors (Murphy 2016), while the Brooklyn Museum launched in 2015 a proprietary chat app called ASK with a dedicated answering team (Simon 2015). Even if completely different in scale, both experiments share the same goal: to provide real-time answers by human staff to visitors’ questions about the museums and the collections.

            Content

            Author and article information

            Contributors
            Stefania Boiano
            Pietro Cuomo
            Giuliano Gaia
            Conference
            Publication date: July 2016
            Publication date (Print): July 2016
            Pages: 291-293
            Affiliations
            [1 ] InvisibleStudio

            31 Trafalgar Avenue – lower flat

            London (UK)

            SE15 6NP
            [2 ] Art in the City

            Via Donatello,18 – 20131

            Milano

            Italy
            [3 ] InvisibleStudio

            Corso Colombo 5 – 20144

            Milano



            Article
            DOI: 10.14236/ewic/EVA2016.60
            SO-VID: c238dcd3-a728-4ff7-9deb-54fca5118e8c
            Copyright statement: Copyright @ 2016
            License:

            This work is licensed under a Creative Commons Attribution 4.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by/4.0/

            Conference name: Electronic Visualisation and the Arts
            Conference acronym: EVA
            Conference number:
            Conference location: London, UK
            Conference date: 12 - 14 July 2016
            Conference sponsor: Electronic Workshops in Computing (eWiC)
            Conference theme: Electronic Visualisation and the Arts
            History
            Product

            1477-9358 BCS Learning & Development

            Self URI (article page): https://www.scienceopen.com/hosted-document?doi=10.14236/ewic/EVA2016.60
            Self URI (journal page): https://ewic.bcs.org/
            Categories
            Series title: Electronic Workshops in Computing

            ScienceOpen disciplines: Applied computer science,Computer science,Security & Cryptology,Graphics & Multimedia design,General computer science,Human-computer-interaction

            REFERENCES

            1. 2011 Museums At Play - Games, Interaction and Learning MuseumsEtc, Edinburgh

            2. 2003 Make Your Museum Talk: Natural Language Interfaces for Cultural Institutions ext-link-type="uri" xlink:href="http://www.museumsandtheweb.com/mw2003/papers/gaia/gaia.html">http://www.museumsandtheweb.com/mw2003/papers/gaia/gaia.html May 2016

            3. 2016 Facebook launches Messenger platform with chatbots ext-link-type="uri" xlink:href="http://techcrunch.com/2016/04/12/agents-on-messenger/">http://techcrunch.com/2016/04/12/agents-on-messenger/ May 2016

            4. 2016 Digital in 2016 ext-link-type="uri" xlink:href="http://www.slideshare.net/wearesocialsg/digital-in-2016">http://www.slideshare.net/wearesocialsg/digital-in-2016 May 2016

            5. 2016 Could a museum use WhatsApp? ext-link-type="uri" xlink:href="http://www.horniman.ac.uk/get_involved/blog/using-whatsapp-to-answer-visitors-questions">http://www.horniman.ac.uk/get_involved/blog/using-whatsapp-to-answer-visitors-questions May 2016

            6. 2015 Gamifying the Museum: A Case for Teaching for Games Based Learning ext-link-type="uri" xlink:href="https://www.researchgate.net/profile/Palmyre_Pierroux2/publication/279845368_Gamifying_the_Museum_A_Case_for_Teaching_for_Games_Based_Learning/links/559b9b9808ae793d138250f6.pdf">https://www.researchgate.net/profile/Palmyre_Pierroux2/publication/279845368_Gamifying_the_Museum_A_Case_for_Teaching_for_Games_Based_Learning/links/559b9b9808ae793d138250f6.pdf May 2016

            7. 2015 ASKing about Art at the Brooklyn Museum: interview with Shelley Bernstein and Sara Devine ext-link-type="uri" xlink:href="http://museumtwo.blogspot.it/2015/06/asking-about-art-at-brooklyn-museum.html">http://museumtwo.blogspot.it/2015/06/asking-about-art-at-brooklyn-museum.html May 2016

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