How the adoption of sustainable technology affects the organizational performance of SMEs in Thai Sports industry

Abstract

In the current study we have tested the model of modern theoretical research for the adoption of sustainable technology and by the adoption organization’s expected outcomes. We have investigated the four factors government aid, organizational belief, organizational influences and organizational attitudes to see how these factors affect the decision-making process of the organizations with the adoption of sustainable technology. The study is carried out on the sports SMEs of Thailand. The final sample comprises of 317 respondents and SEM-PLS is used to analyse the data The results of the current study have supported the theoretical model of advanced research for the adoption of sustainable technology and confirmed the comparative contribution of the independent variables to the acceptance of changes in organizational sustainable technology. The study highlights that As SME’s are important for the Thai economy so they can improve the organizational performance by adopting the sustainable technology. The government of Thailand has started to provide special trainings and incentives which will boost the nonstop contribution with innovation. The results of the current study will contribute to an improved theoretical consideration of the antecedents which effect the adoption of sustainable technology and its apparent outcomes. It provides practical implications for the NGOs and government as well. We have combined the Multiple variables in a single study which were used by different scholars in adoption related studies.