Sports ingroup love does not make me like the sponsor’s beverage but gets me buying it
Fig 5
Boxplot of descriptive data pertaining to willingness to buy score between the matched identity, the mismatched identity and the control groups.
Man-Whitney U tests show that the matched identity group is statistically different than the mismatched identity and the control groups for this variable. The outlier, an observation that is 1.5 x IQR greater than Q3 or less than Q1, is represented by an asterisk.