Money Walks: Implicit Mobility Behavior and Financial Well-Being
Fig 3
The relationship between loyalty and overspending, as demonstrated across individuals belonging to A) different age groups and B) gender.
Customers with lower spatial loyalty are more likely to overspend across different demographic “bands” of age and gender, thus indicating a general pattern connecting overspending and spatial loyalty. There is one outlier point in each of the two yfigures corresponding to a bin (spatial loyalty 0.20–0.29), in which there was only one customer.