Tickled to Death: Analysing Public Perceptions of ‘Cute’ Videos of Threatened Species (Slow Lorises – Nycticebus spp.) on Web 2.0 Sites
Figure 3
Comments on a viral YouTube video.
Indicated is the monthly proportion of commentators that indicate that they wanted a slow loris as pet and those that indicted that it is illegal to keep slow lorises as a pet and/or that slow lorises are globally threatened. The proportion of commentators wanting a loris decreased significantly over time (Pearson's Product Moment Correlation, n = 33, R2 = 44.6%, p<0.0001). The proportion of commentators reporting the loris to be illegal/endangered did not increase significantly over time (Pearson's Product Moment Correlation, n = 33, R2 = 9.4%, p<0.08).