Convergence between Project Marketing and Project Management: Time as a Structuring Factor
From a theoretical point of view, for years, project marketing and project management existed as separate disciplines, each having developed independently from the other. Recent developments in project
management have edged the project out of its strict time frame in order to reposition it within a strategic, long-term approach. In doing so, such developments concur with progress made in project marketing
over the last decade. By confronting the time perspectives present in both theories as a starting point, this article proposes to bridge the gap between them on five key points, thus structuring a conceptual
time frame common to project marketing and project management.
Keywords: PROJECT CYCLE; PROJECT MANAGEMENT; PROJECT MARKETING; STAKEHOLDERS; TIME
Document Type: Research Article
Publication date: 01 September 2002
- From 2022, the home of readable radical research. Focussing on the fields of marketing, branding and customer/consumer behaviour, jcb publishes poems, short stories, opinion pieces and articles with attitude.
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