SheepToShip - low-emission cheese

Last registered on June 23, 2021
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Pre-Trial

Trial Information

General Information

Title
SheepToShip - low-emission cheese
RCT ID
AEARCTR-0007865
Initial registration date
June 23, 2021

Initial registration date is when the trial was registered.

It corresponds to when the registration was submitted to the Registry to be reviewed for publication.

First published
June 23, 2021, 8:36 AM EDT

First published corresponds to when the trial was first made public on the Registry after being reviewed.

Locations

Country
Italy
Region
Sardegna

Primary Investigator

Name
Frieder Neunhoeffer
Affiliation
University of Amsterdam, Ca' Foscari University of Venice
Contact Primary Investigator

Other Primary Investigator(s)

Additional Trial Information

Status
In development
Start date
2021-06-23
End date
2021-07-31
Keywords
Agriculture, Behavior, Environment & Energy
Additional Keywords
JEL code(s)
Secondary IDs
Abstract
The SheepToShip LIFE project aims to enhance the contribution of the sheep sector - from sheep farming to processing milk and dairy products - towards the achievement of EU climate change targets. By developing and promoting innovative and eco-sustainable production models, SheepToShip LIFE aims to meet its overall objective of reducing by 20% in 10 years greenhouse gas emissions from the Sardinian sheep farming sector and dairy supply chain.

Our goal with this experimental random control treatment is to investigate the influence of social norms on the purchase behavior of Sardinian dairy product consumers.
External Link(s)
project website

Registration Citation

Citation
Neunhoeffer, Frieder. 2021. "SheepToShip - low-emission cheese." AEA RCT Registry. June 23. https://doi.org/10.1257/rct.7865-1.0
Sponsors & Partners
Experimental Details

Interventions

Intervention(s)
Intervention Start Date
2021-06-24
Intervention End Date
2021-06-28

Primary Outcomes

Primary Outcomes (end points)
Willingness to pay
Primary Outcomes (explanation)

Secondary Outcomes

Secondary Outcomes (end points)
Secondary Outcomes (explanation)

Experimental Design

Experimental Design
This experiment investigates the impact of social influence on the willingness to pay for low-emission sheep cheese.
We manipulate the strength of a social norm between treatments. Subjects are informed about the hypothetical nature of the experiment. The control group is told that 25% of the fellow population consumes already low-emission sheep cheese (Altroconsumo) while the treatment group is told that 75% of the fellow population consumes low-emission sheep cheese (Eurobarometro).


Hypothesis 1:
There is a positive relationship between the share of the population buying low-emission food products (stated in a social norm) and the indicated WTP.

Hypothesis 2:
There is a positive relationship between the share of the population buying low-emission food products (stated in a social norm) and stated beliefs.
Experimental Design Details
Randomization Method
Randomization is done through prolific.co
Randomization Unit
individual
Was the treatment clustered?
No

Experiment Characteristics

Sample size: planned number of clusters
1000
Sample size: planned number of observations
1000
Sample size (or number of clusters) by treatment arms
1000
Minimum detectable effect size for main outcomes (accounting for sample design and clustering)
Supporting Documents and Materials
IRB

Institutional Review Boards (IRBs)

IRB Name
IRB Approval Date
IRB Approval Number
Analysis Plan

Post-Trial

Post Trial Information

Study Withdrawal

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Intervention

Is the intervention completed?
No
Data Collection Complete
Data Publication

Data Publication

Is public data available?
No

Program Files

Program Files
Reports, Papers & Other Materials

Relevant Paper(s)

Reports & Other Materials