In this article, we characterize the operadic variety of commutative associative algebras over a field via a (categorical) condition: the associativity of the so-called cosmash product. This condition, which is closely related to commutator theory, is quite strong: for example, groups do not satisfy it. However, in the case of commutative associative algebras, the cosmash product is nothing more than the tensor product; which explains why in this case it is associative. We prove that in the setting of operadic varieties of algebras over a field, it is the only example. Further examples in the nonoperadic case are also discussed.