Challenges to Indian micro small scale and medium enterprises in the era of globalization

Case description: We analyze the case of Indian Coir Industry, a traditional export oriented industry facing tough competition from the other synthetic products produced by its rivals. The export value has not witnessed a huge increase which is evident from the export trend from the last 5 years. Technology can enhance competitiveness. Some theoretical insights on technology and export competitiveness, and technology transfer channels have been elaborated.

A collective number of firms, countries and other economic actors are taking part in today's international economy. Globalization is proving to be a boon in a more efficient allocation of resources across countries, including increase in productivity, efficiency, average incomes, wages, greater competition, lower prices, increased product variety and quality. Globalization is providing organizations with a superior competitive position and lowering the operating costs. Lastly, globalization has led to diversification of resources, creation of new investment opportunities by opening up additional markets, and accessing new raw materials and resources.
Against this backdrop, the Brazil, Russia, India, China, South Africa (BRICS) countries have become significant players in the world market. In the context of the Indian Economy, the Indian MSMEs are desperately wanting to enter the global market and establish a key position for their products.

Background of Indian MSME
The Indian MSME are recognized as a major contributor in the economic growth. It is said to be the backbone of the Indian economy. It has provided resilience to ward off global economic shocks and adversities. Nearly, 20% of the Indian MSME are based out in the rural areas of India and continues to provide employment opportunities to nearly 40% of the India's labor force. According to Reserve Bank of India (2017), in the year 2015-16, the MSME sector comprised of more than 51 million enterprises employing more than 117 million persons.
The MSMEs manufacture more than 8000 products. This encompasses a wide range from the traditional products to sophisticated products (in terms of high-tech items). Within the MSME sector, the Coir Industry in India is the largest coir producer in the world. It accounts for more than 80% of the total world production of Coir Fibre. It encompasses a diverse range of people involving households, cooperatives, manufacturers and exporters. (Annual Report, Micro, Small and Medium Enterprises, (2017-18), Government of India) The Report of the Working Group on Micro, Small and Medium Enterprises (MSMEs) growth for 12th 5 year Plan , unveils that the sector accounts for 45% of the manufacturing output and 40% of the total exports of the country. Further the Ministry of MSME's (2017), highlights that the MSMEs accounted for 30.74% of GDP in the year 2014-15. Current economic forecast or survey interprets that with the Indian Economy growing at an average of 7% per annum, it is likely to become a $5 trillion economy by the year 2025. Hence, the development of the MSME sector is becomes essential as it is considered to be the backbone of India.
However, in spite high growth rate and good prospects, the Indian MSMEs have been subject to certain constraints. The most notable barriers are lack of timely credit, Procurement of raw materials at competitive cost, inadequate infrastructure facilities including power, water, & road, and lack of skilled manpower for manufacturing, services, marketing, etc. The most important constraints faced till date are technological backwardness.
The Indian MSMEs lack up-to date information and are often unaware about the latest technologies present in the global market. Sometimes they lack managerial skills, entrepreneurial knowledge and technology-intensive education to run a competent MSME. This type of problem normally prevails in the rural-based areas. It is said that Information Communication and Technology (ICT) can play a bigger role for MSMEs as they face stiffer competition from their rival neighboring countries (China, Indonesia, Philippines and Thailand). Hence, the need of the hour is upgradation of technology. For Indian MSME's to become competitive, it has to adopt the best international practices and constantly upgrade its technology. It is often found that the main challenge for many Small and Medium Enterprises (SMEs) is to cultivate right skills and management practices for establishing and integrating knowledge created by external partners with in-house practices and innovation processes (OECD 2013).

Rationale for technology upgradation
(i) The SMEs engaged in developing countries normally produce traditional items (inferior quality) accompanied with low productivity. They mainly cater to the small local markets. Hence, an accelerated technical change within a short span of time making the SMEs difficult to establish a competitive advantage in the global market. (ii) International technology markets are imperfect, and finding the right technology in the right manner is quite a cumbersome task. Also mastering of a new technology involves acquiring new skills, materials and methods which can uncertain and a costly process. Adopting and innovating technology are critical to the success of SMEs in the process of internationalization. SMEs needs to be use the latest technologies to generate efficient and high-quality production, and compete in the global market. The new concepts such as cloud computing, 1 which enable cooperative sharing of resources, will help smaller firms to leverage on the advanced technologies. Such arrangements free up critical resources of MSMEs, and lead to more focusing on the core activities. (iii)Lack of access and investment in technology hinders the ability of MSMEs to compete in global markets. Technology is a key differentiator for the MSME sector to remain globally competitive. With the ongoing global trend, Indian MSMEs has their own set of challenges related to technology adoption and scale of operations.
The other compelling reasons behind adoption of new/advanced technology are requirement to adhere to regulatory norms related to (i) effluent discharge norms, (ii) product quality certifications (domestic/exports) etc. may be a pre-requisite for MSMEs to continue supplying to global markets with strict regulatory rules, policy support and numerous schemes implemented by Government bodies in aiding technology upgradation, necessity for upgradation of technology and withdrawal of maintenance support for existing technology may force MSMEs to adopt new technology, and lastly, lack of availability of requisite level of skills among the labor force even for normal jobs a prominent reason behind MSMEs for rapid technology adoption.
However, MSMEs may fail to take the complete advantages of globalization if some additional barriers exist such as lack of digital access, insufficient resources or knowledge to innovate the product quality, inability to lower the export prices, higher unit cost of production, informational bottlenecks, inadequate strategy for marketing and advertising.
Globalization normally results in free movement of goods and services across the borders. High tariff walls (i.e. Import tax, quotas or voluntary export restraints) imposed by the importing nations, may prevent the MSMEs to compete in the global market. Again, there may be situations where MSMEs producing textile goods face a tough competition with their rivals producing synthetic products. The rival may capture a higher market share with the use of higher level of technology and skilled man-power. The Indian MSME may fail to compete in such situations. However, in this study we begin with the assumption that the Indian MSMEs are exporting to those nations having a high demand for Indian MSME products. Trade with those partners are free from all form of major restrictions in the form of tariffs and non-tariff barriers.
The study mainly focuses on how the Indian MSMEs can improve their position in the global market through technological improvement and the measures which can be adapted to solve the problems of the Indian MSMEs. The paper is sub-divided into a number of sections. Section "Literature Review" discusses the Literature Review. Section "Case Study: Indian Coir Industry" discusses the Case Study of Indian Coir Industry where it discusses the theoretical insights and Channels of Technology Transfer. Section "Discussion" discusses the Discussion and Evaluation, Section "Other Challenges faced by the MSMEs" summarizes the other challenges faced by the Indian MSMEs. Section "Measures taken to promote the Indian MSME in the Global Market" summarizing the Measures taken followed by recommended future measures in Section "Conclusion and Future Measures".

Literature review
There has been a number of studies which talk about the role of MSMEs in a competitive environment. Some of them are briefly discussed below.
According to Dalberg (2011), MSMEs account over 95% of firms and 60-70% of total employment, 55% of GDP in the Organization for Economic Cooperation and Development (OECD) economies. Mesut Savrul et al. (2014), analyzed the fact that the size of the MSMEs have put them in a disadvantageous position. However, for Small and Micro Enterprises (SMEs) to compete in global platform, e-commerce can help them to overcome the several obstacles and barriers that limit or prevent them from getting into e-commerce. Globalization brings risks and hence SMEs are unlikely to survive in their current form. They need to improve their standards and quality, cost competitiveness and other management practices (Hwang 2007). It is up to the SMEs to implement competitive business operational practices and strategies. However, the choices available to SMEs are associated with the quality of institutions, markets and organizations. And it is the productivity and efficiency of the institutions, markets and establishments that boost or dampen SMEs to take their signs for learning novel ways of doing business, compare their own competitive features with their rivals, including launch of new innovations into their business plans. (OECD 2004:9). The other studies include study by Mukherjee (2001) who presented an outline of the role of SMEs, challenges posed by the several global forces, changes in the policy environment of SMEs, selected World Trade Organization (WTO) agreements in the context of SMEs, possibilities of legitimate cover of protection under WTO rules and policy recommendations. Naik (2002) analyzed the post-liberalization business environment for the Small Scale Industries (SSI) and mentioned that the present global scenario has become harsh for the SSI sector because of the increased internal and external competition. Subrahmanya (2004a, b) highlighted the impact of globalization and domestic reforms on the small-scale industries sector. The study advised that the focus must be turned to technology development and strengthening of the financial infrastructure in order to make Indian small industry internationally competitive in the global market. Sudan (2005) described the challenges in Micro and Small Scale Enterprises Development and Policy issues arising different questions related to Micro and Small Enterprises (MSE). The study concluded that all the policies which were opted by the Government of Indian were the efforts made to form a dynamic MSE sector. Rathod (2007) evaluated the impact of globalization on SSIs, identified the barriers and constraints faced by SSI. The study recommended that there was a need for simplified legal and regulatory framework, good governance, sufficient access to credit and finance, need of sufficient infrastructure and a competitive environment. Mali (1998) observed that SMEs and micro enterprises have to face increasing competition in the present scenario of globalization. To cope with the current scenario, they have to improve themselves in the fields of management, marketing, product diversification, infrastructural development, technological upgradation. Lastly, new small and medium enterprises moving from slow growth area to the high growth area have to form strategic alliance with the entrepreneurs of the adjoining countries. Subrahmanya (2004a) investigated the impact of economic reforms on small scale industries. And recommended that small scale industries in India should progress on the technological front and also improve the financial infrastructure to compete at the international level. Shastri et al. (2011) analyzed the implications of globalization and domestic economic liberalization of small-scale industries and analyses its growth performance in terms of units, employment, output and exports. They concluded with policy recommendations to ensure the sustenance and competitive growth of small scale industries in India. Grant Thornton and FICCI (2013) stressed that it has become necessary for the MSME sector to demonstrate greater competitiveness and position themselves strategically along the value chain in the context of present challenges. IBEF report on MSME (2013a, b) has reported that MSME landscape has matured over time and moved up the value chain and have evolved from the manufacturing of traditional products to much more hybrid products to the value-added services segment. Chandraiah (2013) focused on economic policy introduced by government of India in 1991 and gave a thrust towards the globalization process. He further stated that the policy shift at the command of IMF and World Bank has led to unequal competition between the Multinational companies and small Indian enterprises and there is a need to promote the MSME sector. Lahiri (2012) analyzed the definitional aspect of MSMEs and explored the opportunities enjoyed and the constraints faced in the era of globalization. Further, he highlighted that MSMEs in India faced a tough situation due to extreme completion from large industries. Sonia and Kansai (2009) studied the effects of globalization on MSMEs during pre and post liberalization from 1973 to 74 to 2008-09 and concluded that MSME failed to put up an impressive performance in the post reform era. Ghatak (2009) argued that the key restrictions affecting MSMEs are access to credit, technology and red tapism and concluded that the key matters should be removed to make the MSMEs perform better. Harvie (2010) emphasizes that SMEs need to improve their international competitiveness, particularly in terms of Research & Development, improved quality control, and skills. He also argues that governments should promote the development of local parts and supplier industries. This is likely to be an effective strategy to expand the domestic content of Multinational Company operating in a country. The development of networks of domestic suppliers, along with access to and availability of finance, together with increased linkages between SMEs and large firms, are critical. Asian Development Bank (2009) highlighted a few constraints such as limited access to finance, scarce medium and long-term finance, restricted connectivity to markets, insufficient physical infrastructure, underprivileged women entrepreneurs, and absence of credit rating information system for SME borrowers in context of MSMEs. Lastly, Das and Joseph (2013), discussed that India is a home to a number of natural industrial clusters mainly dominated by SMEs and subcontracting has been promoted through a number of measures such as learning, innovation and competitive building systems. However, the real outcome is yet to come.

Indian coir industry
Coir is a coarse fibre extracted from husk outer shell of coconut. The Indian Coir Industry is an agro-based traditional industry which originated in the state of Kerala and proliferated to other coconut producing states like Tamil Nadu, Karnataka, Andhra Pradesh, Odisha, West Bengal, Maharashtra, Assam, Tripura etc. It is mainly a traditional export oriented industry and labor intensive one. It has great potential to enhance its exports through value addition mainly through technological interventions and upgradations.
In India, mainly the coastal regions of Kerala produces 55% of the total world supply of white coir fibre. Tamil Nadu is the leading brown fibre producer in India. Lastly, India is the major coir exporter in the world. However, modernization of the Coir Industry with State of the art production, techniques, machinery and implements are the need of the hour. There is a stiff competition for coir in the area of floor covering material products such as Coir Pith, Coir Geo-Textile and Coir Wood offers a plethora of opportunities in the developing world. Even though it enjoys supremacy in the world markets, the products of this industry are facing tough competition from the other synthetic products especially synthetic products which are not environmental friendly and originate from countries such as China. The only feasible solution is to spread awareness about its product and modernize its product through new technological applications, so that it benefits the coir industry in the long run. Table 1 and Fig. 1 gives a brief details of the export volume of the Indian Coir Industry. Table 2 gives the major export destinations of Indian Coir Industry.
From Fig. 1, we see that the Indian coir exports have not experienced a huge increase in terms of value. The export earnings have been more or less stable. The reason attributed behind this is due to the stiff competition from synthetic exporters (especially China). To improve the export earning further, need of up-to-date technology is a must. Table 2 shows that the major export destination is China followed USA, Netherlands, UK and South Korea. To diversify its product further, it needs to invest in updated technology and also adequate market promotion (through selling, distribution and advertising).

Research and Development (R&D)
Various R&D activities for modernization in the country are carried out by research institutes of Coir Board, viz., Central Coir Research institute at Allopey in Kerala and Central Institute of Coir Technology at Bangalore in Karnataka. The R&D efforts of the Board have resulted in the development of different machinery items with high productivity, eco-friendly production processes, new end as applications product development etc.

Theoretical insights: How technology can boost Indian coir industry exports
Technology is increasingly seen as business enabler and is a vital tool for bringing in process efficiencies and higher degree of standardization. In order for MSMEs to develop a competitive advantage to venture into the international market and operate there, the Indian MSME needs to establish themselves in the domestic market. There should be a strong focus on implementing the new age technology, developing Business are becoming more and more agile and technologies such as social media mobility, analytics and cloud computing are coming together to unleash the great value and opportunity. This convergence is also called Social Media, Mobility, Analytics (SMAC) and Cloud Computing and will emerge as a key business enabler over the next few years. In this context, the Indian MSMEs are gradually adopting the SMAC (higher among the urban enterprises). The other leading factors which will assist the MSMEs in establishing themselves in the global market are MSMEs government support, usage of external services, sufficient access to finance and use of human skills & resources.
The Indian MSMEs entering the international market have to incur a specific cost known as sunk costs. Apart from this, they also need to know the taste and preference of the consumers demanding their product in the international market. MSMEs producing a substandard product of inferior quality using obsolete technology will not be able to compete in the global market. Customers are normally well aware of the products available in the market. The demand for the product will be minimal if there is lesser amount of marketing, advertising and awareness. With the help of superior technology, significant amount of selling and advertising expenditure, and marketing, the Indian MSME can offer a superior quality of product and sustain itself in the competitive global market. For the Indian Coir Industry, such strategies including market promotion strategies can help it to sustain in the long run. This will further help in differentiating the Indian products from the other rival firm's products.
The functional form of usage of technology by an Indian MSME and helping it getting differentiated from the other countries take the following form Where, Ex it is the export propensity of the Indian MSMEs. Tech it is the technological usage by the Indian MSMEs, LP it Is the labor productivity of the Indian MSMEs, SK it is the use of advanced knowledge and skills, HR it is the availability of superior human resources, SER it is the usage of essential services like advertising, selling, marketing and distribution to differentiate the product in the market and also boost the sales, CAP it, is the availability of sufficient credit and finance and lastly EX it-1 is the previous year's exports performance of the MSME. After discussing the significance and role of technology for MSME exports, this section discusses the several channels through which technology can be transferred.

Channels of technology transfer
The immediate solution for technological advancement may be achieved through technology transfer, through either horizontal or vertical transfer. However, given the nature of scale of operation of Indian MSMEs, it is difficult to incur a higher expenditure on R&D activities. It is also difficult to acquire an advance level of manufacturing technology due to their high costs (Government of India 2010).
There are numerous channels for technology to be transferred both internationally and domestically. The main international technology transfer channels are through foreign direct investment (FDI) done through mergers and acquisitions, technical licensing contracts between overseas and native firms, imports of intermediate and capital goods, project contracts, technical consultancies by overseas companies and consultancy firms. All these technology transfer mechanisms tend to impact only the urban-based and bigger to medium sized enterprises.
The main transfer technology mechanisms include (i) Technology Licensing 2 through which the parties that give and take the execution and usage rights enter into a licensing contract, and on the premise of the specified conditions including payment of technical fees for a specified period etc. the permission for the execution and usage rights is given, (ii) Technology sale: By technology sale complete control and administration is handed over to the buyer who pays the price (sales price), (iii) Technology Transfer with capital management, (iv) Technology transfer using technical person as the medium includes invitation and deployment of technical personnel, resolution of technological issues through the employment of technical personnel etc., (v)Technology Transfer involving sale of technology data such as plans, drawings etc. which is typically more relevant for small scale projects used to simplify technological solutions.

Discussion
Absence of appropriate technology will reduce the potential of MSMEs and they will lag behind the other rivals in the global market. The other disadvantages will be lower demand for the product, substitution to other superior quality products produced by rival firms and lower profit margin (sometimes losses leading to shutdown).
Technology is increasingly seen as business enabler and is a vital tool for bringing in process efficiencies and higher degree of standardization. In order for MSMEs to develop a competitive advantage to venture into the international market and operate there, the Indian MSME needs to establish themselves in the domestic market. There should be a strong focus on implementing the new age technology, developing (indigenous technology) as well as technological collaboration with global partners to play a crucial role. Technology is a key differentiator for the MSME sector to remain globally competitive.
The Government of India (GOI), and other MSME leaders have recognized the problems associated with technology and other related challenges (lack of infrastructure, human resources and access to capital, etc.). These challenges need to be eliminated to sustain a healthy growth of Indian MSMEs and further enhance their contribution in the global market. With the GOI launching several MSME schemes, 3 small enterprises in the rural areas are yet to take full advantage of the best practices available at the technological front. Technology as a game changer and better assistance in doing further business is yet to be realized. With the increase of technology related schemes, there has been a rise in technology adoption.

Other challenges faced by the MSMEs
With agility and dynamism, the Indian MSME sector has shown admirable innovation and adaptability to the recent economic downturn and recession. For example, the GOI, have recently adopted the clustering and networking approach to help these MSMEs to improve their competitiveness in the toughest times. Indian MSMEs are also implementing new and innovative information and communication technologies on a large scale like Software as a Service, and Infrastructure as a Service to cope up with difficult situations. In spite of these measures the Indian MSMEs are facing great challenges in the era of globalization and liberalization. Some of the notable challenges are listed below: [1] High cost of credit: Access to adequate and timely credit at a reasonable cost is the most critical problem faced by this sector. Recent studies on this area by researchers (Levy 1993, Basu 2004, Seshasayee 2006, Das 2008and Nagpal et al. 2009) indicate the Indian SMEs are hindered by constraint of poor credit availability. The major reason for this has been the high risk perception among the banks about this sector and the high transaction costs for loan appraisal. Further, players in MSME sector are not in a position to provide collateral in order to avail loans from banks and hence denied access to credit.
[2] Procurement of raw materials at a competitive cost: The availability of appropriate economic resources is important for business development (Tustin 2003: 126, Goodall 2000a: 15, Czinkota and Ronkainen 2003. 4 The necessary expertise and raw materials to put entrepreneurial ideas into practice, to be competitive, survive during unfavorable conditions and to grow (Robertson et al. 2003:313;Wickham 2001: 71). 5 This is a growing challenge faced by this sector as procurement for raw materials is carried out within local territory due to their financial constraints and procurements are much smaller in scale as compared to industry at large. Deficiencies in the internal market environment are the main cause of SME failures and revolve around managerial skills, knowledge of finance, and minimal expertise in marketing and human resources (Ligthelm and Cant 2002). Although India has the benefit of a big pool of human resources, the industry persistently faces deficit in manpower with skills set required for manufacturing, marketing, servicing, etc.

Measures taken to promote the Indian MSME in the global market
The strategies taken to improve the manufacturing ability of the MSME sector is expected to improve the competitiveness of their products and enhance the exports. Measures such as higher value addition, cluster development, skill development and training, thrust on standardization and quality, access to affordable credit, impetus for innovation would be essential measures to promote the competitiveness of the Indian MSMEs.

Cluster development
The Ministry of MSME has adopted the cluster development 6 approach as a key strategy for enhancing the productivity and competitiveness as well as capacity building of MSMEs and their collectiveness in the country. The objective is to access the latest tools, technology, design, and testing facilities for such enterprises, upgrade infrastructural facilities. The promotion of clusters has become a popular means of promoting competitiveness in MSMEs and this has been encouraged through existing or potential agglomerations by provision of suitable infrastructure, promotion of linkages among SMEs and with large firms, encouragement of local support institutions.

Access to credit
In terms of timely access to adequate credit has been accorded a high priority for the MSMEs. To address this problem, more coverage have been made under Credit Guarantee Fund Scheme. The units under the category of Micro and Small Enterprises can now avail collateral free loans up to Rs. 2.00 crore through select financial institutions. Numerous start-ups in the working capital space are also trying to make it convenient for SMEs to access credit without much difficulty. Recently, the introduction of MUDRA as a specialized window with the aim of targeting the micro enterprises is a major intervention made for broad basing finance. The MUDRA loans are considered as a significant broad bases financial structure.

Technological development
The Prime minister's task force on MSMEs, set up under the chairmanship of the principal secretary T K A Nair has suggested measures which include the need to refine the current FDI policy to increase capacity, capability and technology development.
The group also agreed that there is a need to develop a symbiotic relationship between the MSME clusters and technical institutions. Besides, to meet modern-day challenges and to undertake technology upgradation, acquisition, adaptation and innovation, a technology development fund of Rs.1000 crore, has also been suggested. The Ministry is also focusing on high end skilling and technological support through 18 Tool Rooms and Technology Development Centre across the country. The Ministry of MSMEs has allotted an amount of Rs. 2200 crore with the support of the World Bank. This will enable it to establish 15 New Technology Centers (TCs) under Technology Center Systems Project to improve the overall productivity of the MSMEs. Additionally, there is also a Credit Linked Capital Subsidy scheme. 7

Government schemes
A host of other initiatives such as Make-In-India, Digital India, Start-Up India and Skill India for the holistic growth of the Indian MSME sector have been taken by the Government of India (GOI). The Make-In India was launched in September, 2014 and is a wider set of nation building initiative. The main objective was to transform India into a global design and manufacturing hub. The Make in India is a different kind of campaign. It provides framework for a vast amount of technical information on 25 industry sectors and reach out to a vast local and global audience via social media and constantly keep them updated about opportunities, reforms etc. The Digital India revolution provides an ample opportunity for promotion of MSME and also greater participation of MSME in the Information, Communication and Telecommunication (ICT) sector. Digital enabled technologies can further allow SMEs to develop their own market intelligence, spread scale without mass and access global markets and knowledge networks at relatively low cost. The digital transition facilitates the emergence of "born global" small businesses and provide new opportunities for SMEs to augment their competitiveness in local and global markets, through either product or service innovation. The use of digital technologies can also ease SME's access to skills and talent, through better job recruitment sites, outsourcing and online task hiring, as well as connection with knowledge partners (OECD 2017f

Adopting corporate governance practices
Weak corporate governance of small firms, burdened further with poor availability of crucial inputs, has made these firms extremely vulnerable. Good governance practices in SMEs will help them grow or attract additional investors. Raising capital has, for a long time, been seen as the major challenge facing SMEs. The absence of good corporate governance practices makes it difficult for them to access finance from banks or investors. Adoption of corporate governance 8 framework by SMEs in India is indispensable for taking this sector to a high growth trajectory.

Development of human and natural resources
Human resource development issues are fundamental to improving SME competitiveness. Empirical studies show that human capital is a significant determinant of growth. The ability of SMEs to adjust to the competitive pressures that come with trade liberalization and globalization will depend on the level of skills available domestically. A major concern in the Indian context is the low productivity and managerial ability of SMEs and the lower skill levels of the SME workers. The human resource constraints have been affecting both the efficiency and productivity of Indian SME sector.

Government of India measures
The GOI taken several initiatives in the field of Intellectual Property Rights (IPR), including modifications in patent laws and innovation of the IPR / Patent Offices, as a strategic response to the globalization of the economy. In a product patent regime, Indian firms will need to relook for newer sources of growth. Improving awareness on IPR amongst businesses, particularly MSMEs, means that they will be able to make informed decisions for protecting their ideas and business strategies. The Ministry of Micro, Small & Medium Enterprises (MSME) in India is conducting workshops on various aspects of WTO, Anti-dumping seminars, IPR, etc. to sensitize the Medium and Small Enterprise (MSEs) entrepreneurs and other stakeholders about the likely impact of liberalization and globalization.
Recently, the Finance Minister of India in the upcoming budget proposed to reduce the tax rate of MSMEs reporting turnover of less than Rs. 50 crore to 25% from the existing 30%. He declared that this benefit will cover 96% of Indian companies filing income tax returns in India. Also, in a drive to promote digital way of doing business, a lower tax rate of 6% has been proposed to small Indian companies having turnover of less than Rs. 2 Crore. To enlarge the existing market size of MSME, it was proposed that the Ministries and Departments of Central Government shall procure 20% of goods and services from Micro and Small Scale Enterprises as a part of Public Procurement Policy, MSE order 2012. The Government of India is further firming up its existing policies through various new announcements and initiatives. For example, a part of the Ease of Doing Business and to formalize the MSME sector, Udyog Aadhar Memorandum (UAM) was notified in September, 2015. The system offered page single point registration to avoid delays and is considered to be one of the path-breaking initiative. With the announcement of the 'One Nation One Tax' approach under Goods and Service Tax, Indian MSME can definitely unleash their real potential. For enhancing the competitiveness of the Indian MSMEs, National Manufacturing Competiveness Programme has been launched. The objective of the scheme is to enhance the value chain of the MSME sector and make it more efficient and competitive in the global market. Lastly, the GOI have launched schemes/programmes for technology upgradation, development of clusters of such industries, making collateral free bank credit available up to US$ 1, 25,000, creating awareness among these industries regarding export-related issues, etc.

Launching of the IPR proposal
The Intellectual Property Rights 9 (IPR) proposal for "Enhancing awareness about the (IPR) was launched to enable the Indian MSME to be more competitive in the global environment". The IPR project is said to be effected with a total expenditure of US$ 12.5 million over a time-period of five years. The Intellectual property rights protection plays an important role in attainment of competitive beneficial position in the context of technological gain for further achieving higher economic growth.

Separate umbrella organization
A centralized umbrella organization focused on the development of the Indian MSME sector, may seek more attention of the policy makers. The Ministry of MSME, Reserve Bank of India, and Small and Industrial Development Bank of India have always provided numerous initiatives in the advancement, financing and growth of Indian MSMEs. However, an umbrella organization is always welcome which will provide additional support including technological support, design output, facilitating raw material supplies, marketing support, etc. for the Indian MSMEs.

Low value addition
The average technology value-addition in manufactured products exported by the Indian Industry is around 8%. It is comparatively low when compared to other developing nations. The low value addition is especially found in sectors such as Gems and Jewellery, where value addition is negligible. Goods such as engineering goods and leather goods also lag behind in terms of value addition. Hence there is a need to increase their value addition in the future.

Memorandum of understanding
To exploit the potential of MSME, the Ministry of MSME have entered into long term agreements, Memorandum of Understanding, Joint Action Plan with 19 countries such as Tunisia, Romania, Rwanda, Mexico, Uzbekistan, Lesotho, Srilanka, Algeria, Sudan, Cote d Ivore, Egypt, Republic of S.Korea, Botswana, Indonesia, Vietnam, Mauritius, Sweden, UAE and others. The Ministry of MSME and NSIC have also hold discussions with foreign delegations for enhancement of bilateral cooperation for the mutual benefits of MSMEs of two countries.
To compete in the global market, International Cooperation (IC) Scheme is being slowly implemented by the Ministry of Micro, Small and Medium Enterprises (MSME). It's an ongoing scheme since the Ninth Plan and has continued in the twelfth Plan with an earmarked outlay of Rs. 24.50 crore. The main objective of the scheme is technology infusion, modernization and promotion of exports. Under the financial year 2015-16, Rs. 4 crore has been allotted for the purpose of modernization and boosting of exports. Given the vital link between technological innovation and international competitiveness, a challenge for the future policy maker is to incorporate the innovation system concerns with the links related to the area of trade and investment framework.

Conclusion and future measures
The aim of this study was to make an in-depth analysis of how Indian MSMEs can withstand itself in the global market despite the numerous challenges in the various forms. It was found that there are a number of challenges prevalent in the Indian Economy such as high cost of credit, difficulty of procurement of raw materials at a competitive price, inadequate infrastructural facilities, and lack of skilled manpower. A case study of the Indian Coir industry was taken. It revealed that although exports have increased in the global market, the export earnings have not increased much over the last years. The Coir industry is facing stiff competition from the synthetic exporters (especially China). To overcome such problems, investment in better technology over the time is a viable solution to promote the coir product in the global market. In is generally seen, that technological development helps to differentiate a product from its competitors/rivals product. The GOI has taken several measures from time to time for technological development of the Indian MSMEs so that it can improve its competitiveness in the international market. To counter the other challenges too, new schemes and programs such as Make-In India, Skill India and Digital India have been launched over the years.
The findings indicate that in spite of focusing in the development of technology based products the other important challenges also needs to be addressed simultaneously. Challenges such as access to credit, development of adequate infrastructure (power, electricity), supply of raw materials and training of laborers to be hired by the MSMEs also do exist. Hence, all these challenges are required to be addressed simultaneously for the overall success of Indian MSMEs in the export market. Lastly, the study will guide the MSMEs who are yet to enter the global market as to what are the tentative challenges, how they can be overcome and how can the GOI assist them in entering the global market in the long run.
To remain competitive and increase the share in the globalized world, the Indian MSMEs need to consistently upgrade their technology in the ever-changing globalized world. The Indian MSMEs may employ external consultants or resort to other measures on a continuous basis. Indian MSMEs can also opt for technology transfer such as vertical technology transfer 10 or horizontal technology transfer. 11 The horizontal technology transfer is the most common phenomenon among the MSMEs since it can accomplish multiple tasks through the horizontal technology transfer. Therefore, it is expected that through diversified use of technology apart from using the other important factors of production, the MSMEs can enhance their productivity, reduce their costs, expand their scale of production, resort to new product development, increase their product sales and market share and most important penetrate into the global or international market. Lastly, if the Indian Economy is to sustain a growth rate of 8 to 10% in the coming decade, a strong and vibrant MSME sector is vehemently required. Indian MSMEs have the potential to become global enterprises. Constant efforts in various forms and active GOI support/schemes should definitely boost the Indian MSMEs to become international players in the coming decade.
India should increasingly embrace a network of innovation and increase their partnership with other research institutions, universities and other organizations. The MSME, are not coming forward for adopting IPR as a business strategy and a means for enhancing competitiveness and becoming an efficient player in the global. There is widespread lack of consciousness about IPR as a tool for creating a competitive edge in the trade & technology market and for value addition to the business. The Indian MSME sector needs more information, orientation and facilities for protecting their intellectual powers and show a positive approach towards creation, protection and management of IPR to compete in the global market and experience a business growth. This will further motivate and enable towards the launching of the IPR proposal in the Indian Economy.
The ability of MSMEs (especially those involving innovations and new technologies) to access alternative sources of capital like angel funds/risk capital needs to be enhanced considerably to encourage entrepreneurship. Removing fiscal/regulatory impediments to the use of such funds by the MSMEs should serve this purpose. Venture/ Risk capital could be other alternative option to finance the MSMEs.
According to studies conducted, very few organizations or clusters under the MSME sector use ICT to their advantage. MSMEs need to understand that the benefits outweigh the costs of ICT adoption. ICT adoption can help introduce greater process efficiency in MSMEs and help to focus on the core focus areas of innovation. The development of an efficient ICT infrastructure as well as improved interoperability and standards are important to access global markets as they facilitate information exchange and communication as well as participation in e-commerce platforms (BIAC, B20 China, World SME Forum, SME Finance Forum 2016; OECD 2017a).
Developing countries are investigating significantly in their education (mainly basic) and training systems. However, linkages between education and training strategies and SME enterprise development strategies are still weak. The education and training systems influence the level of entrepreneurial activity. There should be an increase in training programmes by the industry associations to upgrade the skills of the workers on a daily basis with introduction of new technology. Further, labor laws should also be simplified.
There is also an urgent need to administer and invest in the Human resource (HR) function 12 within the Indian MSMEs. The Indian MSME need to significantly invest in HR functions to compete in the global market. The role of human resources in enhancing firm efficiency and effectiveness is well established. According to the resource based view of management, irrespective of the firm size, employees are strategically important and indispensable resources to achieve an organization's objective.
Lack of critical infrastructure and poor supporting facilities and inadequate access to important services like water, power supply, and road & rail connectivity have increased the operational costs of MSME making them less competitive. Use of solar or renewable energy needs to be encouraged in rural areas. To upgrade the infrastructural facilities, the Ministry (MSME) has adopted the cluster development approach as a key strategy for improving competitiveness of Indian MSME. The Indian tax system has been criticized along several lines as to be deemed undesirable for the business environment, number of payments required, and procedure for filing payments and non-uniformity across states associated with taxation (Ease of Doing Business Index, International Finance Corporation, World Bank 2014). The Ease of Doing Business 13 has significantly improved from 131st position among 190 countries to 130th position in 2018. The improvement of the Ease of doing business can be indicated as a good indicator for the conducive performance of Indian MSME.
Lastly, the Government of India is fully aware of the challenges of globalization and has taken appropriate measures for preparing the MSME to meet the challenges of liberalization and globalization. All these combined future measures will help the Indian MSMEs get improved access in the global markets.
The Limitation of this research lies in the fact that there are data limitations. A primary survey of some selected Indian MSMEs could have helped us in the better understanding of how actually MSMEs operate in the global environment. In future, a study can always be conducted through a sample survey where some selected MSMEs are covered. Henceforth, data about their age, expertise, sales, import of raw materials, tools, research and development expenditure, other service based variables like (Information Technology professionals, advertising and marketing expenditure) can be collected. Lastly, an econometric exercise could be done to examine the likely impact of the variables on the competitiveness of the Indian MSMEs. In future, a more empirical exercise with minimal data limitations could be a possible extension of this study.
Endnotes 1 Cloud Computing is an Information Technology paradigm which enables ubiquitous access to shared pools of configurable system resources and high level services that can be rapidly provisioned with minimal management effort, often over the internet. Basically, cloud computing relies on sharing of resources to achieve coherence and economies of scale as similar to public utility.
2 License is a method of permit to execute, and a system wherein the holder of the Under the scheme of cluster development, the benefit of a whole variety of interventions, ranging from exposure to skill development, from credit and marketing, and from technological improvements to better designs and products is given to concentrations of enterprises in a contiguous belt. With the government funding and participation of cluster actors, developmental interventions are carried out for a period of 3-5 years to enhance the competitiveness and collective efficiency of the clusters and to integrate them with the global economy and global supply chain. 7 The scheme for functional upgradation of existing technology used by the MSME.
The Scheme provides an up-front subsidy of 15% subject to a maximum of 15 lakh for modernization of plant and machinery used by the MSME. 8 The lack of corporate governance is mainly due to lack of awareness about corporate governance practices and its impact on corporate performance. Thus, there is need to educate SMEs about the benefits of adopting sound corporate governance practices. There is also a need to implement SMEs corporate governance code. 9 The main objective of the Intellectual Property Rights (IPR) is to enable the Indian MSME to make up-to-date decisions about guarding their ideas and business policies, operational utilization of IPR tools for further technology advancement, promoting competitiveness, and providing access to technical amenities and knowledge for value addition to their trade and business. 10 Vertical technology transfers happens when is information is transmitted from basic research to applied research and from applied research to development and from development to production.
in one place, organization or context is transferred to another place, organization and context. 12 HR functions are defined where all the roles, tasks and responsibilities from the staffing process to the training and development via the performance planning and appraisal to remuneration and other rewards to finally the termination of employment 13 The Ease of Doing Business is composed of 10 indicators, a majority of them being associated with regulatory norms automatically drawing attention to the potentially adverse effect of these norms on the general business environment and subsequently on the performance of MSMEs.