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References

  • Advertising and Culture: Theoretical Perspectives edited by Mary Cross Westport, CT: Praeger, 1996, 136 pages

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  • Marketing to the Mind: Right Brain Strategies for Advertising and Marketing by Richard C. Maddock and Richard L. Fulton Westport, CN: Quorum Books, 1996, 280 pages

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  • Managing a Public Relations Firm for Growth and Profit by A. C. Croft New York: Haworth, 1996, 242 pages

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  • Response! The Complete Guide to Direct Marketing by Louise K. Geller New York: Free Press, 1996, 351 pages, $24.50

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  • The Truth About Yellow Pages: Making Them Work for You by Tom Davis Delray Beach, FL: St. Lucie Press, 1997, 174 pages

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References

  • Hodges, Jane. 1996. “Direct Marketing: Ad Age Special Report.”Advertising Age, October 28, p. S2.

  • Murphy, Ian P. 1997. “Readers Digest Links Profits Directly to Research.”Marketing News 31 (7): 7.

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References

  • Murphy, Ian P. 1996. “Yellow Pages Take a Direct Route to National Advertisers.”Marketing News, November 14, p. 14.

  • 1993 National Yellow Pages Usage Study. 1994. Troy, MI: Yellow Pages Publishers Association.

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Authors and Affiliations

  1. Boston College, Boston, USA

    Ann Marie Barry

  2. University of South Dakota, South Dakota, USA

    Audhesh K. Paswan

  3. Rowan University, Glassboro, USA

    Richard Parker

  4. Wingate University, Wingate, USA

    Craig A. Conrad

  5. Nova Southeastern University, Ft. Lauderdale, USA

    Art Weinstein

Authors
  1. Ann Marie Barry
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  2. Audhesh K. Paswan
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  3. Richard Parker
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  4. Craig A. Conrad
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  5. Art Weinstein
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Barry, A.M., Paswan, A.K., Parker, R. et al. Reviews of books. J. of the Acad. Mark. Sci. 26, 67–72 (1998). https://doi.org/10.1177/0092070398261008

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