References
Alderson, W. 1930. “Problems of Wholesale Dry Goods Distribution.” InTechnical Report Distribution Cost Studies no 7 United States. Bureau of Foreign and Domestic Commerce (Department of Commerce). Washington, DC: Government Printing Office.
— 1936. “Product Differentiation and the Integrating Price.”The American Marketing Journal, 3 (2): 118–126.
— 1937a. “The Effect of Price Controls on Non-Price Competition.”Law and Contemporary Problems 4 (3): 356–362.
— 1937b. “A Marketing View of Competition.”Journal of Marketing 1 (3): 189–190.
— 1953a. “Social Adjustment in Business Management.”Explorations in Entrepreneurial History 6 (1): 20–29.
— 1953b. “Statistical Training for Marketing Research.”American Statistican 7 (February): 9–11.
— 1955. “A Functionalist Approach to Consumer Motivation.” InConsumer Behavior and Motivation Ed. R. Cole Urbana: University of Illinois Press, pp. 6–25.
— 1957.Marketing Behavior and Executive Action: A Functionalist Approach to Marketing. Homewood, IL: Irwin.
— 1958. The Analytical Framework for Marketing.” InProceedings: Conference of Marketing Teachers From Far Western States. Ed. D. J. Duncan. Berkeley: University of California Press, 15–28.
— 1961. “A Systematics for Problems of Action.”Philosophy of Science 18 (January): 16–25.
— 1965.Dynamic Marketing Behavior: A Functionalist Theory of Marketing. Homewood, IL: Irwin.
— 1969. “Cooperation and Conflict in Marketing Channels.” InDistribution Channels: Behavioral Dimensions. Ed. L. W. Stern. Boston: Houghton Mifflin, 195–209. Reprinted fromDynamic Marketing Behavior.
— and B. B. Aiken. 1932. “Merchandising Requirements of the Drug Store Package.” InTechnical Report Domestic Commerce Series no. 73 United States. Bureau of Foreign and Domestic Commerce (Department of Commerce) Washington, DC: Government Printing Office.
— and J. R. Bromell. 1930. “Problems of Wholesale Paint Distribution.” InTechnical Report Distribution Cost Studies no.8 [a], United States. Bureau of Foreign and Domestic Commerce (Department of Commerce). Washington, DC: Government Printing Office.
— and R. Cox, 1948. “Towards a Theory of Marketing.”Journal of Marketing 13 (October): 137–152.
— and P. E. Green. 1967. “Bayesian Decision Theory in Channel Selection.” InThe Marketing Channel: A Conceptual Viewpoint Ed. B. E. Mallen. New York: John Wiley, 199–203.
— and F. Haag Jr. 1931. “Problems of Wholesale Electrical Goods Distribution.”Technical Report Distribution Cost Studies no. 9, United States. Bureau of Foreign and Domestic Commerce (Department of Commerce) Washington, DC: Government Printing Office.
— and M. H. Halbert 1968.Men, Motives and Markets Englewood Cliffs, NJ: Prentice Hall.
— and M. W. Martin. 1965. “Toward a Formal Theory of Transactions and Transvections.”Journal of Marketing Research 2 (May): 117–127.
— and W. H. Meserole. 1932. “Drug Store Arrangement” InTechnical Report Domestic Commerce Series, no. 57 United States. Bureau of Foreign and Domestic Commerce (Department of Commerce) Washington, DC: Government Printing Office.
— and N. A. Miller. 1934. “Costs, Sales, and Profits in the Retail Drug Store.” InTechnical Report Domestic Commerce Series, no. 90, United States. Bureau of Foreign and Domestic Commerce (Department of Commerce). Washington, DC: Government Printing Office.
— and S. J. Shapiro, eds., 1963.Marketing and the Computer. Englewood Cliffs, NJ: Prentice Hall.
—, V. Terpstra, and S. J. Shapiro eds. 1965.Patents and Progress. Homewood, IL: Irwin.
Alexander, R. S., F. M. Surface, and W. Alderson. 1949.Marketing. Boston: Ginn.
——, and — 1953.Marketing. 3d ed. Boston: Ginn.
Bartels, R. 1962.The Development of Marketing Thought Homewood, IL: Irwin.
— 1970.Marketing Theory and Metatheory. Homewood, IL: Irwin.
Bliss, P., ed. 1963.Marketing and Behavioral Sciences. Boston: Allyn & Bacon.
Brown, S. 2002. “Reading Wroe: On the Biopoetics of Alderson's Functionalism.”Marketing Theory 2 (3): 243–271.
Cox, R., and W. Anderson 1950.Theory in Marketing. Chicago: Richard D. Irwin.
—, W. Anderson, and S. Shapiro (Eds.) 1964.Theory in Marketing (Second Series). Homewood: Richard D. Irwin.
Enis, B. M. and K. K. Cox, eds. 1969.Marketing Classics. Boston: Allyn & Bacon.
——, and M. P. Mokwa eds. 1990.Marketing Classics Upper Saddle River, NJ: Prentice Hall.
Gordon, R. A. and J. E. Howell. 1959.Higher Education for Business. New York: Columbia University Press.
Holbrook, M. B. 2001. “Wroe Alderson (1957) Marketing Behavior and Executive Action.”ACR News, Winter, pp. 37–38.
—, J. O'Shaughnessy, and S. Bell. 1990. “Actions and Reactions in the Consumption Experience: The Complementary Roles of Reasons and Emotions in Consumer Behavior.” InResearch in Consumer Behavior: A Research Annual, Vol. 4 Ed. E. C. Hirschman. Greenwich, CT: JAI, 131–163.
Jones, D. G. B. and E. H. Shaw. 2002. “A History of Marketing Thought.” InHandbook of Marketing. Eds. B. A. Weitz and R. Wensley. Thousand Oaks, CA: Sage, 39–65.
Levitt T. 1960. “Marketing Myopia.”Harvard Business Review 38: 45–56.
Pierson, F. C. 1959.The Education of American Businessmen. A Study of University-College Programs in Business Administration. New York: McGraw-Hill.
Robinson, L. M. and R. D. Adler. 1987.Marketing Megaworks: The Top 150 Books and Articles New York: Praeger.
Robinson, P. J., V. P. Blazovic, P. E. Green, V. P. Buell, R. E. Linnemann, A. Corbin, and W. W. Michner 1976.The Charles Coolidge Parlin Awards: Thirty Years of Achievements in Marketing Philadelphia: The Parlin Board of Governors and the Philadelphia Chapter of the American Marketing Association.
Sass, S. A. 1982.The Pragmatic Imagination. A History of the Wharton School 1881–1981. Philadelphia: University of Pennsylvannia Press.
Sheth, J. N., D. M. Gardner, and D. E. Garrett 1988.Marketing Theory: Evolution and Evaluation. New York: John Wiley.
Snow, C. P. 1959.The Two Cultures. Cambridge, UK: Cambridge University Press.
Stern, L. W. 1969.Distribution Channels: Behavioral Dimensions. Boston: Houghton Mifflin.
Wish, J. R. and S. H. Gamble. 1971.Marketing and Social Issues: An Action Reader. New York: John Wiley.
Wooliscroft, B. 2001. “Too Hard to Read? Wroe Alderson's Theory of Marketing.” InGlobalization and Equity: The Proceedings of the 26th Annual Macromarketing Conference. Eds. Don R. Rahtz and Pierre McDonagh. Rijeka, Croatia: University of Rijeka, 435–447.
References
Doh, Jonathan and Hildy Teegen. 2002. “Nongovernment Organizations as Institutional Actors in International Business: Theory and Implications.”International Business Review 11 (6): 665–684.
Freeman, R. Edward. 1984.Strategic Management: A Stakeholder Approach. Boston: Pitman.
Maignan, Isabelle, Bas Hillebrand, and Debbie McAlister. 2002. “Managing Socially-Responsible Buyer: How to Integrate Non-Economic Criteria Into the Purchasing Process.”European Management Journal 20 (6): 641–648.
Retallack, Simon. 2002. “US Hijacks Johannesburg Summit.”The Ecologist 32 (September): 20–23.
“Science and Technology: The Bubble-and-Squeak Summit; Sustainable Development” 2002.The Economist, September 7, p. 89.
Smith, Adam [1759] 2002.The Theory of Moral Sentiments Ed. K. Haakonssen. New York: Cambridge University Press.
—. [1776] 1977.An Inquiry Into the Nature and Cause of the Wealth of Nations Ed. E. Cannan. Chicago: University of Chicago Press.
Unfolding Stakeholder Thinking: Theory, Responsibility, and Engagement Volume Editors: Jorg Andriof, Sandra Waddock, Bryan Husted, and Sandra Sutherland Rahman Sheffield, UK: Greenleaf Publishing, 2002, 320 pages, $65.00 (Hardcover)
References
Boyett, Joseph and Jimmie Boyett. 2001.The Guru Guide to Entrepreneurship, New York: John Wiley.
Harrell, Wilson. 1994.For Entrepreneurs Only: Success Strategies for Anyone Starting or Growing a Business. Hawthorne, NJ: Career Press.
Kawasaki, Guy. 1996.How to Drive Your Competition Crazy: Creating Disruption for Fun and Profit. New York: Hyperion Books.
— 2000.Rules for Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services. New York: Harper Business.
Entrepreneurial Marketing: Lessons From Wharton's Pioneering MBA Course By Leonard Lodish, Howard Morgan, and Amy Kallianpur New York: John Wiley, 2001, 272 pages, $29.95 (Hardcover)
References
Kotler, Philip. 2003.Marketing Management. 11th ed. Upper Saddle River, NJ: Prentice Hall.
Porter, Michael E. 1980.Competitive Strategy. New York: Free Press.
Business Intelligence Using Smart Techniques By Charles Halliman Houston, Texas: Information Uncover, 2001, 224 pages, $49.95 (Hardcover)
Author information
Authors and Affiliations
Corresponding author
Rights and permissions
About this article
Cite this article
Cunningham, P., Wooliscroft, B., Hartman, C.L. et al. Reviews of Books. JAMS 31, 481–490 (2003). https://doi.org/10.1177/00920703030314010
Issue Date:
DOI: https://doi.org/10.1177/00920703030314010