Tourism Stakeholders Perception on Tourists’ Expenditure in Entertainment Sector in Melaka UNESCO World Heritage Area
This study examined the perception of government officers and tourism players on tourists’ expenditure pattern in entertainment activities in Melaka UNESCO World Heritage area. A total of 28 interviewees were interviewed using judgemental sampling technique. Content analysis was
used to identify and evaluate the perceptions. Results revealed that 22 interviewees responded positive results on the finding of tourists spent less in entertainment (RM22.50 and below) while six interviewees responded negative response. These findings suggested several courses of action
to enhance the cultural and recreational entertainment in the study area to increase the tourists’ expenditure.
Keywords: Entertainment; Perception; Structured Interview; Tourists’ Expenditure
Document Type: Research Article
Affiliations: Department of Urban and Regional Planning, Kulliyyah of Architecture and Environmental Design, International Islamic University Malaysia, Kuala Lumpur, Malaysia
Publication date: 01 July 2017
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