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Effects of Color and Threshold on User Perception of Heat Maps

Published:10 June 2017Publication History

ABSTRACT

Heat maps are a commonplace tool to communicate geolocated information. There are a lot of features in a heat map's visualization that are able to be perceived differently. Parameters such as color and threshold can influence how the data is understood. In the specific context of visualizing restaurant density, we conducted a mixed methods study to measure how these two parameters can affect a user's perception of data quality. We present preliminary results of interviews, and an online survey.

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    • Published in

      cover image ACM Conferences
      DIS '17 Companion: Proceedings of the 2017 ACM Conference Companion Publication on Designing Interactive Systems
      June 2017
      424 pages
      ISBN:9781450349918
      DOI:10.1145/3064857

      Copyright © 2017 Owner/Author

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      Association for Computing Machinery

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      Publication History

      • Published: 10 June 2017

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