ABSTRACT
The unprecedented proliferation of mobile technology has greatly enabled the B2C electronic commerce retailers to extend their businesses to the mobile platform. To attract potential consumers, most B2C retailers heavily rely on special promotions at the mobile platform at the current stage, which is proved to be very effective but it is unknown whether it can encourage consumers to use the mobile platform continuously. Motivated by the theoretical gap and practical salience of this question, we rely on the mobile commerce, coping theory and consumer psychology literature to propose a research model which highlights the critical role of active coping in dealing with the unfamiliar or different mobile shopping method and procedure and certain important consumer characteristics and cognitions that are beneficial or harmful to their active coping efforts. Eventually our research model depicts the factors that are influential to consumers' continuous use of mobile shopping platform and the inherent mechanism that is particularly associated with the current context. A longitudinal field experiment was conducted to test the research hypotheses. Results suggest that consumer's perceived active coping influences continuous use intention through higher level of satisfaction with task outcome and task process. Perceived active coping is influenced by maximizing tendency and expected fit of mobile technology. Implications and limitations are discussed to conclude this paper.
- Bhattacherjee, A., and Premkumar, G. 2001. Understanding changes in belief andattitude toward information technology usage: a theoretical model and longitudinal test, MIS Quarterly 28, 2, 229--254. Google ScholarDigital Library
- Carroll, J. 2008. Theorizing the IT artifact for mobility: a portfolio, not a singularity, In Proceeding of Twenty Ninth International Conference on Information Systems, Paris, France.Google Scholar
- Duhachek, A. 2005. Coping: a multidimensional, hierarchical framework of responses to stressful consumption episodes, Journal of Consumer Research 32, 1, 41--53.Google ScholarCross Ref
- 18Folkman, S., and Moskowitz, J. T. 2004. Coping: pitfalls and promise, Annual Review of Psychology 55, 745--774.Google ScholarCross Ref
- Lazarus, R. S., and Folkman, S. 1984. Stress, Appraisal, and Coping. Springer Publishing Company, New York.Google Scholar
- Mano, H., and Oliver, R. L. 1993. Assessing the dimensionality and structure of consumption experience: evaluation, feeling, and satisfaction, Journal of Consumer Research 20, 451--466.Google ScholarCross Ref
- McKinney, V., Yoon, K., and Zahedi, F. M. 2002. The measurement of web-customer satisfaction: an expectation and discontinuation approach, Information Systems Research 13, 3, 296--315. Google ScholarDigital Library
- Pinsonneault, A., and Rivard, S. 1998. The impact of information technologies on managerial work: from the productivity paradox to the Icarus paradox? MIS Quarterly 22, 3, 287--312. Google ScholarDigital Library
- Wu, X. B., Chen, Q., Zhou, W. H., Guo, J. J. 2010. A review of mobile commerce consumers' behaviour research: consumer acceptance, loyalty and continuance (2000--2009). International Journal of Mobile Communications 8, 5, 528--560 Google ScholarDigital Library
Index Terms
- The antecedents and effects of consumers' active coping in B2C mobile shopping in China
Recommendations
Exploring continued use of mobile shopping channel in China: the effects of active coping and its antecedents
Online B2C retailers in China rely heavily on exclusive promotions for mobile shopping to attract new consumers and to promote their mobile shopping channels. However, it is unknown what factors may drive new consumers to continuously do mobile shopping ...
Mobile shopping consumers' behavior: an exploratory study and review
Mobile Technology is creating a range of tremendous opportunities and new revenue streams for businesses across industry sectors through the delivery of chargeable mobile products and services via the deployment of innovative value-added solutions that ...
An investigation of consumers' webstore shopping: A view of click-and-mortar company
Consumers' shopping intention is central to a Webstore's success. While past information system (IS) studies have examined this phenomenon extensively, they have focused on examining the single channel of e-tailing only. Knowledge of consumers' cross-...
Comments