Jan Blom
ABSTRACT
Personalization, the system knowing about you, can be distinguished from personification, the degree to which the system projects itself as being human. In this experiment personalization is crossed with personification to create four interfaces to a fictional e-commerce system. The effect of personalization on subjective ratings of workload and engagement depended on whether the system projected itself as human or machine.
- Blom, J. Personalization - a taxonomy. Extended Abstracts of CHI'00, 313-314. Google Scholar
Digital Library
- Light, A. & Wakeman, I. Beyond the interface: user's perceptions of interaction and audience on Websites. Interacting with Computers, in press.Google Scholar
- Csikszentmihalyi, M. & Rathunde, K. The measurement of flow in everyday life: toward a theory of motivation. Nebraska symposium on motivation, 57-97, 1993.Google Scholar
- Fairclough, S. Adapting for the TLX to measure Driver Mental Workload. Report 1017, HUSAT Research institute, University of Loughborough, 1991.Google Scholar
Index Terms
- One-to-one e-commerce: who's the one?
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