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Mining mood-specific movie similarity with matrix factorization for context-aware recommendation

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Published:30 September 2010Publication History

ABSTRACT

Context-aware recommendation seeks to improve recommendation performance by exploiting various information sources in addition to the conventional user-item matrix used by recommender systems. Recommendations should also usually strive to satisfy a specific purpose. Within the Moviepilot mood track of the context-aware movie recommendation challenge, we propose a novel movie similarity measure that is specific to the movie property demanded by the challenge, i.e., movie mood. Our measure is further exploited by a joint matrix factorization model for recommendation. We experimentally validate the effectiveness of the proposed algorithm in exploiting mood-specific movie similarity for the recommendation with respect to several evaluation metrics, demonstrating that it could outperform several state-of-the-art approaches. In particular, mood-specific movie similarity is demonstrated to be more beneficial than general mood-based movie similarity, for the purpose of mood-specific recommendation.

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        cover image ACM Other conferences
        CAMRa '10: Proceedings of the Workshop on Context-Aware Movie Recommendation
        September 2010
        66 pages
        ISBN:9781450302586
        DOI:10.1145/1869652

        Copyright © 2010 ACM

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        Publication History

        • Published: 30 September 2010

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