While the global space industry market is expanding rapidly to about 43 trillion yen in 2019, Japan aims to double the current size of the domestic space industry market to 2.4 trillion yen by 2030. The Japanese government has been providing various measures to attract private investment by means of legislation and supplying risk money. In recent years, successes of small satellites business by start-ups have created a new industrial ecosystem, which requires new business models. In response to the trend, JAXA has conducted various collaborations with private companies in the past years. This article introduces JAXA’s recent efforts. JAXA/SAOC has recently released open and free ALOS-3 pseudo data on Tellus in order to implement POC for new business applications by private companies for the areas of Fukuoka, Nagano, Manila, and Hanoi. GSMaP and other global environmental datasets developed by JAXA/EORC have been used to develop an agricultural weather index insurance by a private company as well as to promote smart farming or smart fishery business in combination with ground data. A new partnership program J-SPARC was established in 2018 and has implemented collaboration projects with about 30 companies. JAXA also collaborates with local governments to host events such as workshops and ideathons in order to promote use of satellite data.