Comparing digital libraries with social media from the dual route perspective
ISSN: 1468-4527
Article publication date: 25 July 2019
Issue publication date: 30 July 2019
Abstract
Purpose
Digital libraries and social media have emerged as two prominent online information sources with different characteristics. The purpose of this paper is to compare digital libraries and social media from the perspective of the dual route model which outlined a general framework of central and peripheral route-induced attitude change.
Design/methodology/approach
Research hypotheses were developed and data collected from users of digital libraries and social media were used for data analysis. The paired samples t-test was employed to compare the means.
Findings
Both central route (information quality) and peripheral route (source credibility and reputation) of digital libraries are higher than those of social media.
Practical implications
The important status of digital libraries as conventional information sources should be propagated by various “marketing” ways. Managers of digital libraries should encourage their users to use both digital libraries and social media so that some unique advantage of social media could usefully complement digital libraries. They should also recognize the challenge brought by social media and try various ways to enhance reputation.
Originality/value
Building on the dual route model, this study compares digital libraries and social media in terms of the central route and peripheral route, which the authors believe presents a new lens for digital library research and practice alike.
Keywords
Acknowledgements
This study is supported by the National Natural Science Foundation of China (Grant Nos 71573195, 71774126, 71874124, 91646206, 71804136).
Citation
Zha, X., Liu, K., Yan, Y., Yan, G., Guo, J., Cao, F. and Wang, Y. (2019), "Comparing digital libraries with social media from the dual route perspective", Online Information Review, Vol. 43 No. 4, pp. 617-634. https://doi.org/10.1108/OIR-11-2017-0344
Publisher
:Emerald Publishing Limited
Copyright © 2019, Emerald Publishing Limited