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Factors influencing students’ adoption of e-learning: a structural equation modeling approach

Ali Tarhini (Department of Information Systems, Sultan Qaboos University College of Economics and Political Science, Muscat, Oman)
Ra’ed Masa’deh (School of Business, University of Jordan, Amman, Jordan)
Kamla Ali Al-Busaidi (Department of Information Systems, Sultan Qaboos University College of Economics and Political Science, Muscat, Oman)
Ashraf Bany Mohammed (School of Business, University of Jordan, Amman, Jordan)
Mahmoud Maqableh (School of Business, University of Jordan, Amman, Jordan)

Journal of International Education in Business

ISSN: 2046-469X

Article publication date: 6 November 2017

2993

Abstract

Purpose

This research aims to examine the factors that may hinder or enable the adoption of e-learning systems by university students.

Design/methodology/approach

A conceptual framework was developed through extending the unified theory of acceptance and use of technology (performance expectancy, effort expectancy, hedonic motivation, habit, social influence, price value and facilitating conditions) by incorporating two additional factors, namely, trust and self-efficacy. Data were collected from students at two universities in England using a cross-sectional questionnaire survey between January and March 2015.

Findings

The results showed that behavioral intention (BI) was significantly influenced by performance expectancy, social influence, habit, hedonic motivation, self-efficacy, effort expectancy and trust, in their order of influencing the strength and explained 70.6 per cent of the variance in behavioral intention. Contrary to expectations, facilitating conditions and price value did not have an influence on behavioral intention.

Originality/value

The aforementioned factors are considered critical in explaining technology adoption but, to the best of the authors’ knowledge, there has been no study in which all these factors were modeled together. Therefore, this study will contribute to the literature related to social networking adoption by integrating all these variables and the first to be tested in the UK universities.

Keywords

Citation

Tarhini, A., Masa’deh, R., Al-Busaidi, K.A., Mohammed, A.B. and Maqableh, M. (2017), "Factors influencing students’ adoption of e-learning: a structural equation modeling approach", Journal of International Education in Business, Vol. 10 No. 2, pp. 164-182. https://doi.org/10.1108/JIEB-09-2016-0032

Publisher

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Emerald Publishing Limited

Copyright © 2017, Emerald Publishing Limited

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