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Fintech and contactless payment: Help or hindrance? The role of invasion of privacy and information disclosure

Ali Abdallah Alalwan (College of Business and Economics, Qatar University, Doha, Qatar)
Abdullah M. Baabdullah (Department of Management Information Systems, Faculty of Economics and Administration, King Abdulaziz University, Jeddah, Saudi Arabia)
Mutaz M. Al-Debei (Al-Ahliyya Amman University, Amman, Jordan) (The University of Jordan, Amman, Jordan)
Ramakrishnan Raman (Symbiosis Institute of Business Management Pune, Pune, India) (Symbiosis International University, Pune, India)
Hitmi Khalifa Alhitmi (College of Business and Economics, Qatar University, Doha, Qatar)
Amjad A. Abu-ElSamen (Department of Marketing and Entrepreneurship, Zayed University-Abu Dhabi Campus, Abu Dhabi, United Arab Emirates)
Yogesh K. Dwivedi (Digital Futures for Sustainable Business and Society Research Group, School of Management, Swansea University, Swansea, UK) (Symbiosis Institute of Business Management Pune, Pune, India) (Symbiosis International University, Pune, India)

International Journal of Bank Marketing

ISSN: 0265-2323

Article publication date: 9 May 2023

Issue publication date: 22 January 2024

845

Abstract

Purpose

There is always a need to discover how a paradox between a customer’s desire for a more personalized experience and their privacy and security concerns would shape their intention to continue using contactless payment methods. However, personalization–privacy paradox has not been well-covered over the area of contactless payment. Therefore, this study aims to empirically examine the impact of personalization–privacy paradox on the customers’ continued intention (CIN) to use contactless payment.

Design

/methodology/approach – The empirical part of the current study was conducted in Saudi Arabia by collecting the primary data using online questionnaire from a convenience sample size of 297 actual users of contactless payment methods.

Findings

Based on structural equation modeling, personalization and privacy invasion were approved to significantly impact perceived value of information disclosure (PVD). Strong causal associations were confirmed between perceived severity, structural assurance and response cost with privacy invasion. Finally, both PVD and privacy invasion significantly predict CIN.

Research limitations/implications

There are other important factors (i.e. technology interactivity, technology readiness, social influence, trust, prior experience, etc.) were not tested in the current study. Therefore, future studies would pay more attention regarding the impact of these factors. The current study data were also collected using a convenience sample of actual users of contactless payment methods. Therefore, there is a concern regarding the generalizability of the current study results to other kind of customers who have not used contactless payment.

Originality/value

This study has integrated both personalization–privacy paradox and protection motivation theory in one model. The current study holds value in providing a new and complete picture of the inhibitors and enablers of customers’ CIN to use contactless payment, including new types of inhibitors. Furthermore, personalization–privacy paradox has not been fully examined over the related area of Fintech and contactless payment in general. Therefore, this study was able to extend the theoretical horizon personalization–privacy paradox to new area (i.e. contactless payment) and new cultural context (Saudi Arabia).

Keywords

Acknowledgements

Corrigendum: It has come to the attention of the publisher that the article: Alalwan, A.A., Baabdullah, A.M., Al-Debei, M.M., Raman, R., Alhitmi, H.K., Abu-ElSamen, A.A. and Dwivedi, Y.K. (2023), “Fintech and contactless payment: Help or hindrance? The role of invasion of privacy and information disclosure”, International Journal of Bank Marketing, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/IJBM-08-2022-0339 was submitted by the authors with incomplete affiliation details for Professor Baabdullah. The affiliation details have now been corrected in the online version of the paper. The authors sincerely apologise for any inconvenience caused.

Citation

Alalwan, A.A., Baabdullah, A.M., Al-Debei, M.M., Raman, R., Alhitmi, H.K., Abu-ElSamen, A.A. and Dwivedi, Y.K. (2024), "Fintech and contactless payment: Help or hindrance? The role of invasion of privacy and information disclosure", International Journal of Bank Marketing, Vol. 42 No. 1, pp. 66-93. https://doi.org/10.1108/IJBM-08-2022-0339

Publisher

:

Emerald Publishing Limited

Copyright © 2023, Emerald Publishing Limited

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