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Is Big Business Heading for Small Town, U.S.A.?

David A. Heenan (Chairman and Chief Executive Officer of Theo. H. Davies & Co. Ltd., Honolulu)

Journal of Business Strategy

ISSN: 0275-6668

Article publication date: 1 April 1989

108

Abstract

Although the bright lights of the big city have not entirely lost their glitter, many companies are finding that rural living can be good for business.

Citation

Heenan, D.A. (1989), "Is Big Business Heading for Small Town, U.S.A.?", Journal of Business Strategy, Vol. 10 No. 4, pp. 4-9. https://doi.org/10.1108/eb039314

Publisher

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MCB UP Ltd

Copyright © 1989, MCB UP Limited

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