PUSHING BACK THE FRONTIERS?
Paul Murray
(Technical Director, Fernhart Technology, 50 Burnhill Road, Beckenham, Kent BR3 3LA, UK E‐mail: paul.murray@fernhart.com)
23
Abstract
Technology for technology's sake?. It's been called one‐to‐one marketing on the Internet; it's been compared to subscribing to a magazine so that you never need to visit a newsagent ever again to look for it. But is push technology all it's made out to be? More importantly, is it technology for technology's sake or is it actually useful?
Citation
Murray, P. (1997), "PUSHING BACK THE FRONTIERS?", Online and CD-Rom Review, Vol. 21 No. 6, pp. 373-374. https://doi.org/10.1108/eb024645
Publisher
:MCB UP Ltd
Copyright © 1997, MCB UP Limited