Iridium Global Satellite Phone System: Lost in Space?
Publication date: 20 January 2017
Abstract
The spin-off of Iridium, a global telecommunications system, represented a significant business risk for Motorola, as many talented Motorola executives joined the venture in the late 1990s. This bold technology gamble suffered from numerous marketing missteps, which led to Iridium's bankruptcy in August 1999.
Keywords
Citation
Schieffer, R. and Chen, M. (2017), "Iridium Global Satellite Phone System: Lost in Space?", . https://doi.org/10.1108/case.kellogg.2016.000165
Publisher
:Kellogg School of Management
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