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Worth seeing but not going to see: Tourism bid must first pass “the Johnson test”

Strategic Direction

ISSN: 0258-0543

Article publication date: 11 May 2015

109

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

In a review of how cities and other urban centers market themselves in their attempts to benefit from visitors, a five-variable model of purposeful urban destination marketing is presented, concluding that “good” in urban destination marketing is atypical and currently in Europe is confined to only a handful of cities.

Practical implications

The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Keywords

Citation

(2015), "Worth seeing but not going to see: Tourism bid must first pass “the Johnson test”", Strategic Direction, Vol. 31 No. 6, pp. 39-41. https://doi.org/10.1108/SD-05-2015-0070

Publisher

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Emerald Group Publishing Limited

Copyright © 2015, Emerald Group Publishing Limited

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