Quality Experiences of China’s Family Tourists in the United States

Family tourism remains an important market segment. Its dynamics evolve when family members take a trip together. Understanding how families from emerging markets create quality touristic experiences is essential in a globalized environment of tourism flows. Using textual data from online blogs, this study explores how multigenerational family tourists from China experience and interpret the United States as a destination. Results show that traditional Chinese values assist family members to construct quality experiences. Different generations fulfill their respective functions with pleasure and responsibility. The findings suggest that quality experiences for the family tourists from China are constructed upon their consumption of the physical and tangible environment in the United States.