Review of Marketing Research
ISBN: 978-1-78190-760-3, eISBN: 978-1-78190-761-0
ISSN: 1548-6435
Publication date: 13 June 2013
Citation
(2013), "Review of Marketing Research", Malhotra, N.K. (Ed.) Review of Marketing Research (Review of Marketing Research, Vol. 10), Emerald Group Publishing Limited, Leeds, p. ii. https://doi.org/10.1108/S1548-6435(2013)0000010016
Publisher
:Emerald Group Publishing Limited
Copyright © 2013, Emerald Group Publishing Limited
- Review of Marketing Research
- Review of Marketing Research
- Review of Marketing Research
- Copyright Page
- List of Contributors
- Editorial Board
- Introduction: Analyzing Accumulated Knowledge and Influencing the Future
- Assortment Variety: Too Much of a Good Thing?
- Consumer Experience and Experiential Marketing: A Critical Review
- Customer Reactions to Conflict Management: A Review and Empirical Evidence from Two Service Industries
- Designing and Pricing Digital Content Products and Services: A Research Review
- All Signals are not Created Equal: Managers’ Choice of Signal Under Information Asymmetry in Competitive Markets
- Nation Equity: Integrating the Multiple Dimensions of Country of Origin Effects
- How Emerging Markets are Reshaping the Innovation Architecture of Global Firms
- An Introduction to Audio and Visual Research and Applications in Marketing
- Measuring Value-in-Context from a Service-Dominant Logic’s Perspective
- Previous Volume Contents