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Green supply chain management for operational performance: anteceding impact of corporate social responsibility and moderating effects of relational capital

Jiawei Xu (Zhejiang Wanli University, Ningbo, China)
Yubing Yu (Zhejiang Wanli University, Ningbo, China)
Ye Wu (Shanghai Customs College, Shanghai, China)
Justin Zuopeng Zhang (Coggin College of Business, University of North Florida, Jacksonville, Florida, USA)
Yulong Liu (Massey University, Palmerston North, New Zealand)
Yanhong Cao (Zhejiang Wanli University, Ningbo, China)
Prajwal Eachempati (Trinity Business School, Trinity College, Dublin, Ireland)

Journal of Enterprise Information Management

ISSN: 1741-0398

Article publication date: 1 March 2022

Issue publication date: 24 November 2022

1485

Abstract

Purpose

The paper aims to study the relationship between corporate social responsibility, green supply chain management, and operational performance and the moderating effects of relational capital on these relationships.

Design/methodology/approach

The authors conduct an empirical study with a structural equation modeling approach to investigate the relationship between corporate social responsibility—constructed by the quality and environmental responsibility, green supply chain management—including green supplier and customer management and operational performance—manifested by quality, cost, flexibility, and delivery performance using data from 308 manufacturers in China. Besides, the authors explore the moderating effect of supplier and customer relational capital on these relationships.

Findings

The findings indicate that a company's quality and environmental responsibility significantly impacts its green supply chain management practices, which further improve its operational performance in quality, cost, flexibility, and delivery. In addition, supplier and customer relational capital strengthens the influence of environmental responsibility on green supply chain management. While supplier relational capital reinforces the impact of green supplier management on flexibility and delivery performance, customer relational capital only strengthens the influence of green customer management on flexibility performance.

Originality/value

The study enriches the extant literature by developing a holistic framework integrating corporate social responsibility, green supply chain management, relational capital, and operational performance and unraveling their intricate relationships. The authors’ findings help practitioners prioritize proactive steps in environmental conservation more than achieving operational performance.

Keywords

Acknowledgements

Funding: This research was funded by the Soft Science Research Program in Zhejiang Province (award number: 2022C35087), General Project of National Social Science Foundation (award number: 20BJL018) and Youth Project of Humanities and Social Science Foundation of Ministry of Education (award number: 18YJC790185).

Citation

Xu, J., Yu, Y., Wu, Y., Zhang, J.Z., Liu, Y., Cao, Y. and Eachempati, P. (2022), "Green supply chain management for operational performance: anteceding impact of corporate social responsibility and moderating effects of relational capital", Journal of Enterprise Information Management, Vol. 35 No. 6, pp. 1613-1638. https://doi.org/10.1108/JEIM-06-2021-0260

Publisher

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Emerald Publishing Limited

Copyright © 2021, Emerald Publishing Limited

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