To read this content please select one of the options below:

Dark side of joint R&D collaborations: dependence asymmetry and opportunism

Naiding Yang (The School of Management, Northwestern Polytechnical University, Xi'an, China)
Yue Song (The School of Management, Northwestern Polytechnical University, Xi'an, China)
Yanlu Zhang (The School of Management, Northwestern Polytechnical University, Xi'an, China)
Jingbei Wang (The School of Management, Northwestern Polytechnical University, Xi'an, China)

Journal of Business & Industrial Marketing

ISSN: 0885-8624

Article publication date: 27 March 2020

Issue publication date: 23 April 2020

706

Abstract

Purpose

The purpose of this study is to enhance the comprehensive understanding of the roles of resource investments, explicit contracts and three components of guanxi (i.e. renqing, ganqing and mianzi) in asymmetric research and development (R&D) partnerships. Treating dependence asymmetry as a multidimensional construct, this study examines the moderating effects of these elements on the relationships between resources and information asymmetry and opportunism.

Design/methodology/approach

The study was executed by issuing questionnaires to R&D managers participating in R&D projects and collaborations in the Shanghai and Jiangsu provinces via e-mail and face to face surveys. A multiple regression analysis was used to test the hypotheses.

Findings

The empirical test generally supported the conceptual model and produced the following findings: first, resources and information asymmetry significantly and positively affect opportunism. Second, the partner’s resource investments can weaken the effect of resources and information asymmetry on the partner’s opportunism. Third, explicit contracts can reduce the impact of information asymmetry on the partner’s opportunism. Fourth, renqing and ganqing but not mianzi can weaken the influence of information asymmetry on the partner’s opportunism.

Originality/value

This study provides a comprehensive and clear understanding of how opportunism can be curbed by jointly considering resource investments, explicit contracts and guanxi in asymmetric R&D cooperative relationships. Moreover, dependence asymmetry and guanxi are measured as a multidimensional construct and reveal their underlying structure, which expands previous understandings of risk management in R&D collaborations.

Keywords

Acknowledgements

This study was partially supported by the National Natural Science Foundation of China (No. 71471146; 71871182; and 71501158). The authors would like to thank the referees for their efforts to improve the quality of this paper.

Citation

Yang, N., Song, Y., Zhang, Y. and Wang, J. (2020), "Dark side of joint R&D collaborations: dependence asymmetry and opportunism", Journal of Business & Industrial Marketing, Vol. 35 No. 4, pp. 741-755. https://doi.org/10.1108/JBIM-11-2018-0354

Publisher

:

Emerald Publishing Limited

Copyright © 2020, Emerald Publishing Limited

Related articles