Women’s Football in a Global, Professional Era

This chapter introduces women's football in a global, professional era. Key in this is an acknowledgement of the male-dominated roots of the sport in many contexts, which has historically served to restrict women's participation. However, we identify the significant growth of women's involvement in football, which has resulted in professional opportunities for women playing and working in the sport. Football organisations are increasingly taking the development of the women's game more seriously and football can be considered a legitimate career opportunity for women. The chapter then identifies the scope of the book, which includes contributions on the lived experience of professionalisation, the processes of professionalisation and the role of commercialisation and media.

Launched in 2011, the Women's Super League (WSL) has raised the media profile of women's football in England, benefitted from greater sponsorship investment and signalled, for the first time, a more co-ordinated effort by the Football Association (FA) to develop the game from grassroots to international level. However, whilst the FA's insistence that the WSL's future is best secured by clubs aligning themselves with male ‘parent’ clubs has led to more buy-in from English Premier League (EPL) clubs, some historically established women's clubs have been excluded from the highest echelons of the sport or even folded. Clubs' heavy reliance of volunteerism has been retained and salaries, even for internationally capped players, remain modest. There have been criticisms of player welfare (Taylor, 2018b), inadequate support for players' facing racist and sexist abuse (Gornall & Magowan, 2019), poor support for competition structuring (Wrack, 2018a) and a marketing strategy that is centred on heteronormative notions of family (Fielding-Lloyd, Woodhouse, & Sequerra, 2018). Popular discourses have heralded the professionalisation of women's football as evidence of significant progress in gender equality in the sport and as signposting an unequivocally positive future for the game. This chapter will critically assess the FA's conceptualisations of WSL as a neo-liberal project that has not consistently worked in the best interests of all players, clubs and fans and examine the FA's commitment to, and responsibility for, the development of the female game at elite club level.

The term ‘obrigatoriedade’ is a colloquial shorthand in Brazil for the policy incentivising South American clubs to open a women's division by making it a prerequisite for entry in the ever more lucrative male Copa Libertadores. The focus of this chapter is a balance of how the South American football federation CONMEBOL's flagship policy has impacted upon the gradual professionalisation of women's football in Brazil. On one hand, the policy has already caused a domino effect as a critical mass of clubs seek to imitate the few clubs who have already provided year-round contracts and conditions that could credibly be described as professional. However, there is a strong feeling that the delivery of the policy has left much to be desired. There are no contractual stipulations requiring clubs to offer professional conditions and from an early stage the practice of outsourcing women's football to another entity or club has sent out a clear message that certain clubs have begun by only paid lip-service to the policy rather than truly embracing the women's game. This chapter considers the future possibilities for the professionalisation of women's football in Brazil. Moreover, the plight of long-standing amateur clubs, who have tirelessly championed the women's game prior to the arrival of the larger clubs, is considered.

This chapter aims to discuss the development within Norwegian football which has led to professionalisation of women's football in the country. In considering the professionalisation of women's football in Norway, the chapter is organised as follows. First, the theoretical framework with central concepts from Bourdieu's theory and the ‘Sport/Media Complex’ are introduced. Second, the international development of women's football and milestones with relevance are introduced. Third, an empirical investigation into the professionalisation of women's football is presented. Finally, the four phases of the development of women's football in Norway are presented and discussed, with a link to broader international development, before concluding on what this means for women's football in Norway.

The Women's Empowerment League, or WE League, was officially launched in September of 2021 as Japan's ‘first professional women's league’. While the WE League was indeed new and categorically different from previous semi-professional leagues in Japan, the declaration that it was the first professional league belied the fact that women's football in Japan had witnessed various forms and degrees of professionalisation over the course of more than 30 years. While full professionalisation is a logical and important goal as women seek equity with men on football pitches and in other sports, I propose that revisiting the history of Japan's women's League provides useful material for contemplating the diverse factors that have motivated support for women's football, driven and derailed international success, and prompted increased professionalisation. Additionally, I argue here that although commercial and advertising interests in women's football have grown in recent years in Japan, the WE League's platform of social welfare and ‘women's empowerment’ is simply the newest iteration of a discourse packaging women's football as emblematic of progressive politics and ‘first-world’ gender norms, which has motivated much of the financial backing – from both the Japan Football Association (JFA) and corporate ranks – of teams and women professionals for the last three decades. Numerous stakeholders have sincere desires to improve not only the status of women's football but also of women in their country; however, the marketing and promotional messaging aimed at furthering those goals commodify critical issues such as women's empowerment and equal opportunity, and thus run the risk of depoliticising them.

This chapter provides insight into the professionalisation of women football in the Arab region. In a traditionally conservative geographic area where men's football has only recently turned professional or remains semi-professional, the chances for the professionalisation of women football appear dim; yet some countries are already taking progressive strides. This chapter explores the practical and cultural barriers to women football professionalisation and provides examples of success stories, current efforts in the wake of global trends and the resilience of female footballers in the region. In doing so, the chapter challenges misconceptions and critically examines assumptions around what professionalisation ‘looks like’ within the context presented. The research takes a multi-sited approach, presenting evidence of the women footballing environment from Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the United Arab Emirates. It utilises an intersectional and transnational lens for analysing women football experiences as shaped by a culmination of the athletes' gender, religion and cultural expectations and as situated within the international women footballing context. The author uses her professional field experience with over 18 years of involvement in elite Arab women football, connecting personal experiences to the study and providing richer interpretive opportunities to the data provided. Her professional participation as a local expert and researcher uniquely positions this study for engagement on the field and sense-making reflective practices and analysis. The study aims to further understandings on women football experiences from an area where there is a great dearth of scholarship on the matter and even less so from local researchers.

Brazilian sportswomen have arrived in the twenty-first century burdened with a heavy inheritance, which has been called the gendered twentieth century sporting legacy. In relation to football, this heritage includes not only gender and sexuality discrimination but all multifaceted obstacles to playing the sport, such as no access to facilities, equipment and funding. This chapter analyses the careers of three Brazilian women who played in a major tournament organised by the São Paulo Football Federation (FPF), the Paulistana, where orthodox-gendered practices and concepts prevailed to control the bodies of the players. This analysis considers aspects of socialisation and sporting elements in the lives of the participants, derived from informal conversations as well as structured interviews which were inductively framed. As such, the data were analysed by understanding the social division of the professional and corporal practices in society and the representations that permeate Brazilian society regarding the role of women in that society at that time, in the late 1990s. The chapter uses the micro-context of these players' biographies to show how women's football is embedded in macro-contexts of oppressive gender structures in Brazil and South America. The findings show that whilst conceived to be a tournament to promote women's football in Brazil, the 2001 championship was an attack against women's footballers and their human rights. The orthodox rigid gendered rules, which prevented many women players participation, transformed the tournament into a ‘circus’ that received criticism across the whole country, including in the National Parliament.

Association Football (football) is currently recognised as the world's most popular women's sport (Andersson & Barker-Ruchti, 2019; Dunn & Welford, 2017). In this chapter, we build upon a Foucauldian-informed feminist body of work (e.g. Barker-Ruchti & Tinning, 2010; Liao & Markula, 2009; Markula, 2003) to analyse the impact of the ‘shift in approach and purpose’ in the women's game (Rosso, 2010). And, in doing so, seek to explore how the relations of power operating in the context of women's elite and professional football have changed over the last 20 years. Moreover, we consider the implications of these changes for both elite female players and those responsible for their development and welfare. To achieve our aim, we compare the experiences of two players (Christine and Maria, pseudonyms) from opposite ends of the last 20 years, all the while recognising that the partial and situated insights we provide in relation to these shifts are inevitably tied to the intersections of marginalised (female) and privileged (white, able-bodied, heterosexual, middle-class) subject positions.

The launch of the Football Association's (FA) Women's Super League in 2011 was a major milestone towards the professionalisation of women's football in England. The league's formation aimed to increase the competitiveness of elite women's football in England at domestic and international level (Dunn & Welford, 2015). In 2014 the league expanded, creating a second division now known as the FA Women's Championship. This chapter explores the impact of the professionalisation of women's football in England on the second tier of women's football, by examining how players and staff at a Women's Championship club are negotiating the transition from amateur to semi-professional status. This qualitative project adopted a single case-study approach. Observations took place on home match-days to explore the match-day experience. Follow-up semi-structured interviews were then carried out with players and staff. The empirical data highlighted the key challenges and opportunities faced by clubs and their players as women's football continues to develop in this professional era. The introduction of the Women's Championship has helped to bridge the gap between amateur and professional club football in England. However, the experiences of the players and staff illustrate that operating effectively in the Women's Championship required significant sacrifice. Players were required to meet the more professional demands that were being placed upon them, without receiving any significant financial rewards for their commitments. Paid staff roles were underpinned by precarity, with the funded staff roles disappearing should the club not be able to maintain its Championship status.

In this chapter, I reflect on my experiences researching women's football in Argentina as a professional player in the teams I was studying, UAI Urquiza and Argentina's national team. First, I explore some theoretical aspects of auto-ethnography and ethnography. Before entering into the main discussion of the text; however, I contextualise my work, starting with my access to the field and briefly summarising my own football career as an Argentine-American. Then, I articulate the categories of insider/outsider and native/non-native with my fieldwork and the transformations in the players, the sport and myself that I observed throughout my time in the field. Finally, the text concludes with a reflection on the limitations and opportunities offered by auto-ethnography in the social study of sport.

Analysing the intersectional race and gender politics of the England women's national team, this chapter, based on oral history interviews, shows the historical forces shaping the diversity of the squad over time, from 1972 to the present. Class is important here, as many of the first black and mixed heritage England women players were the daughters of the Windrush generation of Caribbean migrants who settled in working-class areas of urban, and to a lesser extent, rural England. In the case of London-based players, this gave a proximity to important development centres, available by public transport. In the case of Kerry Davis, from Stoke on Trent, access to private transport was important. As head coach, Hope Powell oversaw the first Black-British captain of an England women's side, but when succeeded by Mark Sampson much of this development receded, notably as Eni Aluko, a centurion capped star of Nigerian descent was de-selected for ‘Unlioness behaviour’. In the ensuing legal analysis, the FA showed itself to lack awareness of diversity and inclusion issues in its own sport. The chapter analyses the effect of this, on an England team that includes several high profile LGBTQ+ stars, which is diverse in different ways than the England men's team.

This chapter examines the interconnected social, political and economic forces that are shaping and reshaping contemporary football. It identifies drivers but, critically, attributes commercialisation to structural (and not solely) economic differentiation, including the greater interdependence of the sexes in the game. First is a brief overview of the growing significance of women's football within the global sport system. Two zones of prestige exist currently for the professional game, in the United States and England. Questions are raised concerning the uneven effects of commercialisation and the contested values that underpin changes in the women's game. The chapter concludes with some reflections on future developments and research avenues that might be explored.

One of the most visible discussion points around international level, professional women's football in recent years has been that of gender equitable payment of players. This chapter presents some of the cornerstones of the equal pay debates at play in women's football. First, the emergence of international women's football as a major force in the global sport nexus is highlighted, which has enabled women to be paid to play football as a profession. Second, the historical roots of equal pay debates are presented, before turning to the most public and high-profile remuneration dispute in the sport of football, that of the USWNT versus the United States Soccer Federation (USSF). In this chapter, we outline how the drawn-out legal process has undoubtedly contributed to greater pay parity on the international stage for many professional women footballers and conclude the chapter by offering our thoughts as to the significance, and future, of gendered pay debates in football.

This chapter examines English print media coverage of the England national women's football (soccer) team during the 2015 FIFA Women's World Cup. It draws on a content analysis of five English national newspapers from 24 May to 14 August 2015. A wide body of research has demonstrated that women's sport continues to be greatly underrepresented in the media but our findings are important as they demonstrate that during this tournament, women's football received a significant amount of print media coverage and that this coverage was largely positive. We argue that we have entered a new age of media coverage of women's sport in the United Kingdom, with a shift towards greater gender equality, and position this within the context of emerging professionalisation in the sport.

The 2019 FIFA (Federation Internationale de Football Association) Women's World Cup in France saw unprecedented levels of success for women's football. FIFA estimates that, for the first time, total global viewership of the tournament reached 1bn. During the tournament, the eventual champions – the United States – saw their midfield veteran, Megan Rapinoe, win the golden boot (top goal scorer) and the golden ball award (most valuable player). In addition to her exploits on the pitch, Rapinoe, one of numerous ‘out’ lesbian athletes competing at the Women's World Cup, also received an unprecedented amount of media coverage. In this chapter, we analyse British print media coverage of Rapinoe during the one-month period of the Women's World Cup (7th June–7th July) and the week after the tournament concluded. Our findings indicate that although Rapinoe is a polarising character, media coverage of her throughout the tournament was generally positive. We show this through Rapinoe as a ‘personality’, Rapinoe as ‘outspoken’ and Rapinoe as a role model.

Despite increases in female participation and efforts to increase gender equity, sport remains a masculine and male-dominated institution. Women playing professional and elite sports challenge this preserve of masculinity and are often met with vehement opposition or blatant disregard (Messner, 2002). Though the challenges female athletes face in general have not diminished, some women's teams and certain female athletes, often with a variety of intersecting identities, have been empowered to succeed at international levels. We argue that many concessions made to women's sports in the United States are due to American Nationalism. Particular examples include women's baseball in the 1940s, which was seen as an extension of the war effort (Cahn, 2015); and recent support for the US Women's Soccer Team due to international dominance. In these cases, female athletes have been given the recognition and respect previously withheld for men. And often, this recognition focuses on people of colour or LGBTQ athletes; e.g. Wilma Rudolph, Megan Rapinoe, Venus and Serena Willams. We argue the recognition given to female athletes in general, and the sporting stars in particular, is due to nationalism and patriotism. Previous research has shown the connection between sport fandom, Olympism, professional sport, pride and nationalism (Horak & Spitaler, 2003; Morgan, 2000; Van Hilvoorde, Elling, & Stokvis, 2010). Within the media, Wensing and Bruce (2003) have shown how coverage changes for female athletes when their sporting endeavours are seen through a nationalist viewpoint. Through this lens, we will demonstrate that the increased support for professional female athletes via nationalism ultimately leads to the unravelling of traditional power structures, more inclusive practice in sport, and broader social change.

This chapter draws together some of the key sociological ideas presented in the book on women's football in a global, professional era. It is highlighted that professionalisation processes specific to women's football, as the most popular sport for women globally, include accelerated commercialisation, increased expectations on clubs for sponsorship and marketing, intense resource demand, and extreme competitive pressures. It is hoped the book holds the potential to shape future research agendas, and has aided our understanding of the fragmented and varied nature of professional women's football and why it should be considered in parallel to, but distinct from men's football. Whilst we recognise that the growth and development and increasing professional opportunities for women should celebrated, we also advocate to approach this celebration with caution as inclusion does not mean equality or equity and therefore the fight and struggle must continue.