Advances in tourism marketing research: introduction to a special issue on consumer behavior in tourism destinations
International Journal of Culture, Tourism and Hospitality Research
ISSN: 1750-6182
Article publication date: 4 June 2009
Abstract
Purpose
The purpose of this editorial is to introduce the reader to six articles related to consumer behavior in tourism destinations.
Design/methodology/approach
The paper introduces the papers in this special issue.
Findings
Tourists are part of the tourism production process. They engage with supply networks and interact with destinations.
Originality/value
The paper provides an introduction to six contributions that are particularly relevant for understanding and managing the content of the interaction between the network nodes, in particular business‐to‐consumer relationships.
Keywords
Citation
Gnoth, J., Andreu, L. and Kozak, M. (2009), "Advances in tourism marketing research: introduction to a special issue on consumer behavior in tourism destinations", International Journal of Culture, Tourism and Hospitality Research, Vol. 3 No. 2, pp. 99-102. https://doi.org/10.1108/17506180910962104
Publisher
:Emerald Group Publishing Limited
Copyright © 2009, Emerald Group Publishing Limited