Evaluating the Kindle DX e‐book reader: results from Amazon.com customer reviews
Abstract
Purpose
This paper aims to evaluate initial user perceptions and use of Amazon's Kindle DX e‐book reader.
Design/methodology/approach
The web crawler software LocoySpider was first applied to extract the Kindle DX customer reviews from Amazon web site, then 100 records randomly selected from the 1,358 customer reviews were analyzed with QSR NVIVO 8 software to code the pros and cons of the Kindle DX.
Findings
Data analysis indicates that Kindle DX is a great e‐book device. However, customers expressed their requirements for the next generation Kindle e‐book reader.
Originality/value
This is one of the first research papers of its kind to collect customer reviews of the Amazon Kindle DX with web crawler software and use NVivo 8 qualitative data analysis software to explore user perceptions of the Kindle DX e‐book reader.
Keywords
Citation
Qian, J. (2011), "Evaluating the Kindle DX e‐book reader: results from Amazon.com customer reviews", Performance Measurement and Metrics, Vol. 12 No. 2, pp. 95-105. https://doi.org/10.1108/14678041111149318
Publisher
:Emerald Group Publishing Limited
Copyright © 2011, Emerald Group Publishing Limited