Mobility rules? Impacts of the Vodafone AirTouch Mannessman take‐over

Provides a detailed case study of the take‐over bid from Vodafone AirTouch for German conglomerate Mannessman, which was both audacious and massive. Addresses the question of whether a pure mobile play is indeed a sensible strategy for the new millennium, but concludes it is too early for a definite answer. Argues the bids most important consequence is that it has yet again forced re‐examination of Telco’s strategic possibilities.