Managing for strategic success in emerging markets

To develop a strategic model for effective management that incorporates aspects of strategic decision‐making from both industrialized and emerging markets.

To interview senior managers (many at CEO level) of successful companies operating in emerging markets. We assume the senior managers best understand strategy formulation and implementation.

A strategic model for both information rich and information void business environments.

We did not use a random sample, but rather a convenience sample of CEOs and senior managers of companies operating in emerging markets. This sample limits the study’s generalizability.

Successful managers argued that best practices developed for information‐rich Western markets were not effective in information‐void emerging markets.

The paper has value for managers moving from industrialized economies to emerging economies and vice‐versa, and to academics researching strategic decision‐making in emerging markets.