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The Future of Original Equipment Manufacturers: A Matter of Partnerships

Paul A. Herbig (Visiting Assistant Professor in the Department of Management and Marketing, College of Business, Texas A & M International University, Laredo, Texas, USA.)
Bradley S. O′Hara (MBA Director and Assistant Professor of Marketing in the College of Business, Southeastern Louisiana University, Hammond, Louisiana, USA.)

Journal of Business & Industrial Marketing

ISSN: 0885-8624

Article publication date: 1 September 1994

1350

Abstract

Examines the traditional adversarial relationship between original equipment manufacturers and their larger corporate customers and compares it with the new partnership arrangement which is now overtaking much of manufacturing industry. Describes the advantages and disadvantages of these long‐term, trust‐based relationships and suggests ways to make them work successfully. Shows how partnerships are critical to the success of just‐in‐time purchasing on which competitive ability so often depends. Concludes that partnerships will continue to increase in number and that OEMs will certainly reap the benefits of what is necessarily an open, shared approach to business.

Keywords

Citation

Herbig, P.A. and O′Hara, B.S. (1994), "The Future of Original Equipment Manufacturers: A Matter of Partnerships", Journal of Business & Industrial Marketing, Vol. 9 No. 3, pp. 38-43. https://doi.org/10.1108/08858629410066854

Publisher

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MCB UP Ltd

Copyright © 1994, MCB UP Limited

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