The Industrial Marketing Implications of Perceptual Differences between Shippers and Motor Carriers
Journal of Business & Industrial Marketing
ISSN: 0885-8624
Article publication date: 1 February 1993
Abstract
Focusses on the identification of the significant differences in the assessment of the importance of 35 carrier selection variables by both carriers and shippers. The results indicate that significant perceptual differences do exist for those surveyed, and it is quite possible that such differences also exist in the general population. Industrial marketing managers involved in satisfying shipper needs must gain an appreciation of actual shipper needs in order to develop service mixes which will satisfy those needs more thoroughly.
Keywords
Citation
Premeaux, S.R., Abshire, R.D., Huston, C.R. and Premeaux, S. (1993), "The Industrial Marketing Implications of Perceptual Differences between Shippers and Motor Carriers", Journal of Business & Industrial Marketing, Vol. 8 No. 2, pp. 16-23. https://doi.org/10.1108/08858629310041384
Publisher
:MCB UP Ltd
Copyright © 1993, MCB UP Limited