Reviewing innovation effort: Innovation culture
Abstract
Purpose
The purpose of this paper is to look at two reports that deal with innovation issues.
Design/methodology/approach
The article presents an analysis of two reports: one by Arthur D. Little and the other by the National Endowment for Science, Technology and the Arts (NESTA).
Findings
The report by Arthur D. Little recommends a renewed focus on fostering an “Innovation Culture” as a practical way for companies to ensure they get value from their innovation effort more quickly, and manage their investment wisely during an economic slowdown. The report by NESTA highlights the need for more companies – especially UK high‐technology firms – to develop the capability for total innovation.
Originality/value
The article provides senior managers with advice on how to keep their business models sustainable through a potential downturn.
Keywords
Citation
(2008), "Reviewing innovation effort: Innovation culture", Strategic Direction, Vol. 24 No. 10, pp. 32-34. https://doi.org/10.1108/02580540810907128
Publisher
:Emerald Group Publishing Limited
Copyright © 2008, Emerald Group Publishing Limited