A differentiation focus strategy provoked by changing environments: the American life insurance industry approaching Asian Americans

Considers the reasons why the insurance industry began to target the Asian American population. Looks at the strategies employed and the changes which were required in operational approaches, product design and organizational structure. Examines the impact of social economic demographic changes on the industry in the 1980s. Characterizes the development of differentiation of focus strategy in an attempt to shed light on the market effectiveness of strategic development for industrial organizations.