LANGUAGE AND EXPORT BARRIERS IN THE MANUFACTURING SECTOR
Michael J. Peel
(Senior Lecturer at the Cardiff Business School)
Helga Eckart
(Lecturer in European Studies and Languages in the Department for Continuing Education, at the University of Wales, Cardiff)
180
Abstract
In response to a number of regional UK language surveys (e.g., Hagen, 1988, 1993), which indicate that a significant proportion of UK firms have lost trading (export) opportunities due to a lack of foreign language skills, the Department of Trade and Industry recently launched a campaign (including an advice and language audit service) with the aim improving the foreign language skills of British exporters (Authers, 1993).
Citation
Peel, M.J. and Eckart, H. (1996), "LANGUAGE AND EXPORT BARRIERS IN THE MANUFACTURING SECTOR", Management Research News, Vol. 19 No. 3, pp. 52-61. https://doi.org/10.1108/eb028443
Publisher
:MCB UP Ltd
Copyright © 1996, MCB UP Limited