TECHNICAL CONSULTANCY IN INTERNATIONALISATION
D. Deo Sharma
(Department of Business Administration, University of Uppsala, Uppsala, Sweden)
Jan Johanson
(Department of Business Administration, University of Uppsala, Uppsala, Sweden)
1114
Abstract
Previous studies of the internationalisation process of firms have focused on the internationalisation of manufacturing firms. This article analyses the internationalisation of technical consultansy firms, a service industry. On the basis of two Swedish case studies the article concludes that the firms' networks of relationships with other firms has a critical role in the marketingisation of the firms. Three steps in a strategy development procedure are outlined.
Citation
Deo Sharma, D. and Johanson, J. (1987), "TECHNICAL CONSULTANCY IN INTERNATIONALISATION", International Marketing Review, Vol. 4 No. 4, pp. 20-29. https://doi.org/10.1108/eb008339
Publisher
:MCB UP Ltd
Copyright © 1987, MCB UP Limited