COMING TO TERMS WITH GLOBAL RETAILING
Madhav Kacker
(Associate Professor of Marketing, Suffolk University, Boston, Massachusetts)
774
Abstract
The article attempts to synthesise major developments in global retailing and presents a scenario of important global trends since the 1960s. Implications are also offered for international retailers.
Citation
Kacker, M. (1986), "COMING TO TERMS WITH GLOBAL RETAILING", International Marketing Review, Vol. 3 No. 1, pp. 7-20. https://doi.org/10.1108/eb008295
Publisher
:MCB UP Ltd
Copyright © 1986, MCB UP Limited